Jimmy Kimmel…brought to you by Vitameatavegamin.
April 14, 2008
According to Adweek, Jimmy Kimmel Live will make live ads available to advertisers around mid-May. Late-night TV hasn’t seen live ads since the days of Johnny Carson. Their general disappearance from TV for so many years (with the exception of The Price is Right) basically will give advertisers a retro means of standing out again. Viewers under 30 haven’t even really seen live ads before… unless you count old TV re-runs on Nick at Nite. Actually… scratch that. Nick at Nite is considering shows from the late 80s to be “oldies” now.
Quoted from the article:
“We’re thrilled to be offering it,” said Hochstadt. “It just gives us one more way that our customers can touch the product.”
Ad buyers are intrigued by the Kimmel plan. “I think it’s a great idea,” said David Barrington, evp, managing director of video investments, at Havas’ MPG. ” The brand has to fit first and foremost and I’m sure it’s not for everyone. But at the end of the day to have someone who is a great talent like that make the ad a part of the content will help get our messaging across and also help break through the clutter.
You know. Breaking through the clutter… like this…
And they say there are no new ideas anymore…psha.
