VW gets a street cred soundtrack for its latest UK ad

Orbital founder Paul Hartnoll has created the soundtrack for the latest Volkswagen Golf ad by DDB in the UK.

The music was created from sounds experienced during driving the car, including the car door shutting and a man playing guitar outside.

The ad was directed by Scott Lyon, the creator of videos for artists including Mark Ronson and The Zutons.

VW UK communications manager Morna Steel said: “It is all the little things in the car that work so well and when experienced on a daily basis it is these things that add up to make a long and rewarding ownership experience.”

It sounds like a bad mashup if you ask me — but some old electronica fans are probably going to love it anyway.

(FYI: Orbital was an English techno duo consisting of brothers Phil Hartnoll and Paul Hartnoll whose career lasted from 1989 until 2004. They took their name from Greater London’s own circular orbital motorway, the M25 which was central to the early Rave scene and party network in the South East during the halcyon ‘daze’ of Acid House. One of the biggest names in British electronica during the 1990s, Orbital were both critically and commercially successful, being particularly known for an element of live improvisation during their shows, a rarity with techno acts.)