MEC wins W. European Visa media biz

Martin Sorrell can afford to sleep soundly tonight as one of his numerous media companies, MEC, has snatched the western European account after a final shoot-out against Omnicom’s OMD, which now handles Visa accounts in North America, Asia and Latin America. At the same time, OMD has been awarded the Visa business in eastern Europe.

OMD is not too worried though as it saw Visa awarding the bulk of its global business to them at the start of the year.

The split decision means the financial giant was unable to consolidate all its global marketing activities into one media agency network.

MEC is also handling the marketing business for Team Visa Olympics after securing the account last year.