I’m outta here…Marty Orzio bails out on EnergyBBDO
April 10, 2008
So word on the street is that Marty Orzio, the CCO of EnergyBBDO in Chicago, has resigned. We are waiting on confirmation from the powers that be at BBDO — but we’ll see what happens.
A bit from EnergyBBDO’s website & PR people on Marty’s career:
“Marty Orzio began his professional life as a high school English teacher. He made a career change at 28, going to work in the direct-mail department of Wunderman Worldwide. His next job was at Lowe&Partners,where he rose from copywriter to executive vice president to creative group head. Prior to joining BBDO,he was executive creative director at Merkley Newman Harty. His clients have included Forbes,Citibank,Sprite,Diet Coke,BMW Motorcycles,United Healthcare and Partnership for a Drug Free America. His work for Mercedes Benz has won virtually every industry award,including a Gold Lion at Cannes.
Some notable campaigns developed under Marty: new Altoids (“A slap to the cerebellum”), Canadian Club (“Damn right your dad drank it”), Orbit, Jim Beam, Aleve Super Bowl spot (with Leonard Nimoy), Lifesavers
New business gained: Dial (includes Dial for Men, Right Guard), Brinker, Beam, White Sox, U.S. News & World Report, LaSalle Bank, expanded global responsibilities on Bayer and Wrigley.”
I’ll start the speculation — we’ll we see Marty escape to NYC like all the other Chicago creatives lately — or perhaps he’ll join the carousel and end up replacing say….Mark Figliulo — the dude at Y&R that is apparently on the verge of joining TBWA \Chiat Day in NYC as the grand poo-bah of all things creative.
UPDATE:
Apparently Marty is bailing out to spend more time with the wife in NYC.
Jim Hyman and Greg Braun, the gcd’s, are going to the main ship until a replacement is found (there will be an “aggressive search” apparently) and they’ll be in charge of the golden boys over there Frank Dattalo and Mike Roe
April 10, 2008 at 9:12 pm
So will the last ECD to leave Chicago please turn out the lights?
April 10, 2008 at 9:18 pm
This is devastating news for the Hugo Boss store on Michigan Avenue.
April 10, 2008 at 9:19 pm
resigned or contract was up?
April 10, 2008 at 9:30 pm
Name: resigned
April 10, 2008 at 10:21 pm
Too bad he split before COMPLETELY running that shop into the ground.
April 10, 2008 at 10:27 pm
meanwhile all the mediocre business people in town–tonise paul, kerry mcellwaine, ron bess, tom bernadin–remain in place. that’s the real story of what’s wrong with chicago. tonise has singlehandedly destroyed 75% of the ozone above chicago with her liberal application of hairspray. as for the golden boys of energy bbdo–isn’t that kind of like having the best complexion in a leper colony?
April 10, 2008 at 10:52 pm
Is Diane Jackson far behind?
April 10, 2008 at 11:02 pm
orzio didn’t run the shop into the ground. william perez did that for him and I bet tonise assisted.
but that photo is destroying. I didn’t even know marty once had a mullet.
April 11, 2008 at 12:09 am
This one actually seems like a legit resignation, unlike Gary Goldsmith at Y&R.
April 11, 2008 at 12:21 am
rumor has it tonise paul forced him out. she’s the one who literally slept her way to the top by screwing around with the former agency president and then eventually taking his job when he moved up. both have uber strong ties to wrigley. for the place to really change, tonise has to move on.
April 11, 2008 at 1:12 am
The posts here are really uninformed. In the past two years, bbdo has gone from zero major awards in its entire history to five cannes shortlists (including Titanium), andys, and something like 7 one show finalists this year. Sure finalists aren’t golds. Are they a great shop? God no. Lots of bad creatives live nice lives there. Who did that spot with the singing dentist? But the bright spots are there. At least judges seem to think so. Its all up to how much new york actually gives a shit about building a creative network. If wrigley does do the choosing its over. But if they bring in someone great, they could end up being the creative center of chicago, the way y&r was a few years back. They might already be. Don’t judge on the past. It ain’t element 79. Except for that singing dentist.
April 11, 2008 at 2:48 am
Marty Orzio was NOT responsible for developing Orbit.
April 11, 2008 at 3:50 am
Agree with meandyou. Before Orzio, BBDO was a total joke—arguably the worst big shop in the city, from a creative standpoint. Orzio totally reinvented the place, and suddenly BBDO was competing against and beating the best. Can’t think of a more successful turnaround in recent history. If he’s available, he could easily become a candidate to run Y&R, DDB, JWT, Euro RSCG or any other shop in Chicago.
April 11, 2008 at 4:16 am
I think the “in Chicago” part is the problem. He’ll find a nice home in NYC I’m sure.
April 11, 2008 at 6:09 am
true, yikes. just meant to say the guy is clearly employable.
April 11, 2008 at 12:50 pm
The “reinvention” of BBDO began two years before orzio arrived — but sure he arrived in time to take credit.
April 11, 2008 at 1:48 pm
I think BBDO does the best work in chicago, along with a couple of the little boutiques. Compare BBDO to Element, Y&R, CK, Leo, DDB, Euro, JWT, Ogilvy? Beats them hands down, at least over the past couple of years. Too bad that chicago agencies simply can’t tolerate solid creative output for long.
April 11, 2008 at 2:06 pm
marty is a great guy. but he should not get credit for reinventing the place. the orbit campaign was already in place before he got there and he’ll tell you that’s the reason he went to bbdo.
April 11, 2008 at 2:35 pm
heh heh,
Sure, you could always make those kind arguments. A key figure at Wrigley certainly decided it was time to move beyond its 1950s style of advertising, helping to open the door to improved work. But in the end, somebody’s still gotta lead it and maintain it. Anyone familiar with the Chicago scene knows the past leaders at BBDO, a few of whom are still there, lacked the skills to make things happen. We could also argue that the 1985 Super Bowl Bears were built before Mike Ditka’s arrival (they were) and the championship Bulls were built before Phil Jackson’s appointment (they were), but so what? Do you really think the BBDO leaders at that time could have succeeded like Orzio?
April 11, 2008 at 2:58 pm
>Lots of bad creatives live nice lives there.
I don’t think there currently are more than one or two bad or mediocre creatives at energy bbdo right now, which is a pretty good ratio if you ask me.
>Marty Orzio was NOT responsible for developing Orbit.
well, frank and mike were the ones who turned out all the great work on there and they have been the golden boys for it. most of their award-winning and nominated work recently came from those two.
>The “reinvention” of BBDO began two years before orzio arrived — but sure he arrived in time to take credit.
no, he turned the sleepy bbdo chicago office into the energy bbdo we know now – a pretty good shop but still not the best there is. I think he can take credit for being the one who made the agency a place where you could do great work.
I do say a lot of bad things about shitty agencies around here but orzio, who I do know personally, was one of the good guys. I hope he does well.
April 11, 2008 at 2:59 pm
>A key figure at Wrigley certainly decided it was time to move beyond its 1950s style of advertising
the new leader, bill perez, is doing his best to go back to 1950s style advertising. seriously, it’s a sad development.
April 11, 2008 at 3:24 pm
How about having to listen to him talk about his personal life ad nauseum? Never met a more insecure creative.
April 11, 2008 at 4:33 pm
The creative turn around already was well under way before Marty was there. Orbit happened before him, as well as the better Juicy Fruit work. He walked into a good situation and didn’t fuck it up. In the year or so before Marty, BBDO chicago had Cannes and Obie finalists as well as a MOBIUS best of show (I know, who cares), but it wasn’t the creative wasteland that’s being painted by some of the posters — that period ended around 2000.
April 11, 2008 at 4:38 pm
I like his free spirited mullet combined with the conservative attire. The yin and yang we all strive to be.
April 11, 2008 at 5:03 pm
The Kahlua print work, featured in Int’l Archive mag happened years before he arrived.
April 11, 2008 at 5:06 pm
Kids:
Just to let you know — the list “campaigns he worked on” and “new business” was provided by BBDO corporate yesterday…
as unfortunately was the photo of him — apparently they didn’t really like him for leaving
April 11, 2008 at 6:24 pm
Clearly, those who worked for him have a different opinion than those who knew him. Personally, if I had to watch him crack open a CA from 1987 and say “do it like this” one more time, I would’ve begged Lewis Lazare for a curb stomping.
April 11, 2008 at 6:24 pm
Word on the street is that they asked him to leave, given that he had few, if any, good relationships with clients. And, insiders say that there wasn’t a single campaign that his influence helped.
April 11, 2008 at 7:28 pm
>Clearly, those who worked for him have a different opinion than those who knew him.
dude, marty was beloved in the agency. well, in the creative department at least. this dude is the howard draft’s polar opposite when it comes to handling people.
April 11, 2008 at 8:11 pm
>this dude is the howard draft’s polar opposite when it comes to handling people. —
if by that you mean Marty would never be caught with a drunken client in his lap, true. Mainly because 1) clients hated his arrogant arse — see Wrigley and 2) he’s too big a social cripple to do anything other than wax poetic about Guinness or whine about getting shut out of the Chi award shows. There’s a reason turnover in his dept ran about 140% a year. Just ask Eric Funke, et al…
April 11, 2008 at 8:36 pm
If leaving was his decision, wouldn’t he have lined up work in NY before “resigning”? Always easier to find a job when you’ve got one, right? Any bets on where and when he’ll land?
April 11, 2008 at 8:39 pm
yyyyyeah … I’m sorry but you don’t know what you’re talking about. the two people on wrigley’s side who matter are paul and john. paul loves marty to death and john is a clueless fuck. bill perez… well, there is a reason that dude got fired from nike in two seconds, he’s a moron.
and that 140% rate is as wrong as it gets. look at his roster of cd’s … not one there who hasn’t been three, four years with him (with one exception that joined last year I believe) and a bunch who have been for way longer. even the guy who did those kahlua ads mentioned somewhere above is still there.
April 11, 2008 at 8:42 pm
marty seemed like a decent guy. don’t forget his creative department was/is populated by any number of pretentious ad nerds who tend to whine when their “art” doesn’t see the light of day. and while you say wrigley had a problem with him, it’s also know that many of his gcd’s had major client problems as well. as far as mike and frank, look no further than the recent altoids work to see two guys who are trying way too hard to be hip at the wrong agency. as for all the bbdo people complaining about marty, be careful, you never know what kind of person might take his place.
April 11, 2008 at 8:48 pm
Marty is a great person.
I’m sure he will do well.
And by the way who ever it was on this blog who said, The Bulls and the Chicago Bears were built before Ditka or Jackson showed up are correct.
In spite of that fact we still respect what they brought to the party as leaders.
I do find it pathetic though to see a bunch of catty, insecure, so called “creatives” bashing others while hiding behind a screen name.
If you people could do half the work Marty did and reach the level he has, I’m sure you wouldn’t find it necessary to hide behind some pithy screen name.
Good luck Marty and Good luck BBDO.
Bryan Burlison
April 11, 2008 at 8:54 pm
“Marty Orzio is dead to me.”
-Paul Chibe, 2004
Is that what you mean by “loves marty to death”?
April 11, 2008 at 9:21 pm
>He walked into a good situation and didn’t fuck it up.
How many Chicago creative leaders have even earned that statement? Case closed. Take a look around the North Michigan Avenue area and try to identify a single shop where the lead creatives aren’t fucking things up. Royally. Harries. Postaer. Leo B’s CCO du jour. DDB—no comment. JWT is so sad they don’t even see the need to hire a creative leader.
P.S. The “better” Juicy Fruit work only took the brand from the 1950s to the early 1960s. And the Kahlua shit was really nothing more than letting LaChapelle shoot crazy images.
April 11, 2008 at 10:30 pm
It’s unfortunate when creative talent leaves Chicago – Figliulo to TBWA\Chiat NY is a good example. Marty leaving is not the same loss. As a creative talent he’s average. He claims credit for work he only walked by in the hallway. He’s incapable of an original thought. As a leader he’s flawed. Perhaps it’s his insecurity that makes him so nasty. It’s convenient that his wife never moved to Chicago – he has an excuse for packing up his anger and double XL ego and heading east. Chicago needs to celebrate and support it’s creative talent – Marty doesn’t make that cut.
April 11, 2008 at 11:27 pm
No more than a handful of people in that creative department, or in that agency for that matter actually have any respect for that man. And they would be the newly hired ones who assumed he deserved his title. He was ignored and tolerated at best. Ever had a conversation with him? He’s got to be the worst communicator in the business–unclear, inarticulate, lacking in any charisma, and generally clueless.
April 12, 2008 at 1:05 am
>I don’t think there currently are more than one or two bad or mediocre creatives at energy bbdo right now, which is a pretty good ratio if you ask me.
Oh please. Please, please, please. Please.
April 12, 2008 at 1:51 am
All this debate about Orbit. Who cares? I’m sure Marty doesn’t. It’s overrated and a rip off of Altoids. Speaking of Altoids, it’s middling. Aptly named, BBDO rates between a “B” and a “D.”
Let’s give it a “C+” and move on. Marty is.
VOR
April 12, 2008 at 2:10 am
Marty was a great friend and skilled lover. The best we have even known.
April 12, 2008 at 11:40 am
And with wifey not in town, there’s M roaming the halls looking for some shmo working late so he could dump his life story, whining about the old days, of who did him wrong. Again. Poor M. Always the victim. Always wondering why people close their doors after 6.
April 12, 2008 at 1:23 pm
Chicago, Ad Butcher to the World.
Didn’t Sandburg write that? Or was it that other guy?
April 12, 2008 at 3:07 pm
>Is that what you mean by “loves marty to death”?
dude, have you not been around in 2005&06? the whole 5 thing?
>Oh please. Please, please, please. Please.
okay, who? mind you… the creative dep is fucking small right now. mind you … there is a difference between an asshole and a shitty creative.
April 12, 2008 at 4:13 pm
marty is/was far better than most of the poseur creative directors chicago typically favors. seriously would you rather work for postaer at euro? the guy is so deep inside his own head it’s ridiculous. how about sherlock at draft/fcb? calling him a total hack would be overrating him. or how about the three or four-headed beast that rules c-k? everybody works long hours their because it takes 12 people to approve things. i could go on, but my point is, energy bbdo wasn’t great, but it was better than most places in town. and marty may have had his personality quirks–who doesn’t–but, my god, compared to most of the solipsistic mopes who run the agencies in town, he was a breath of fresh air.
April 12, 2008 at 4:33 pm
Orbit was created by Gail Pollack, who is no longer there. Be clear about that. Check credits.
April 12, 2008 at 6:33 pm
Orbit was originally created by Frank Dattalo and Dave Schiff, and GCDd by Jim Hyman and Gail Pollack. Currently, Mike Roe is partnering with Frank. Not sure if there is a GCD on it.
April 12, 2008 at 7:20 pm
hacky,
gail might be listed in the credits, but c’mon. gail pollack is as responsible for that campaign as jackson pollock. probably less.
April 12, 2008 at 10:30 pm
Marty disdained any creative person with chicago roots. He trotted in so many guys with car reels who floundered. He never connected with the local ad community. A rather sad, self-conceited individual. The Jackson Pollack comment – spot on. Frank and Dave did Orbit, and Hyman steered the ship well. The producer had a big hand in it too. Don’t get me wrong: BBDO has done well under marty’s watch – by chicago standards. they’re in good position to do better now that he’s gone.
April 12, 2008 at 10:55 pm
I met Marty shortly after he came to town. Not once during the time I’ve know him did I feel he harbored any disdain for creatives who came from Chicago. The fact is, he hired numerous people who’ve spent a large part of their careers here. I just imagine Marty was also trying to infuse his agency (and the city) with some new talent. As for the comment that he never connected with the local ad community, well, a month or so ago, I attended a meeting of creative directors who are trying to revive the local awards show. Not only was Marty there (unlike many of his peers from other agencies who were too busy to attend), but he made some of the most salient comments in the room–as opposed to some of the so-called talent in the room who were there just to be there.
April 12, 2008 at 11:03 pm
JS-
Regarding that revival meeting, I heard Marty went on a vulgar tirade lambasting the local yokels and was by most accounts a NY Prick. Clearly he pointed to problems, which no one denies exist. What were his “salient” solutions? Quitting?
He’s going back to Yonkers. Maybe Lubars will throw him a bone.
VOR
April 12, 2008 at 11:21 pm
marty simply pointed out (as i and some others did) that any city that wants to be considered a creative market should have a viable ad club and awards show. and that many of the agencies in town would be better off if they actually dealt with some of their problems realistically instead of pretending they didn’t exist. not once was marty vulgar or condescending. and, believe me, he would have been justified being either considering some of the “see no evil” comments that floated around the room.
April 13, 2008 at 2:32 am
Hey Brian — I DID do half the work Marty did. That was his problem — raging insecurity.
And Fly — you forgot that it was directo Pep Bosch who really made Orbit.
At the end of the day, creative is subjective and the man must be judged by his pure assholery. Marty was the most misanthropic, misogynistic, plagiaristic, flatulistic (truly), man I’ve ever known in the biz.
April 13, 2008 at 3:08 am
True story. Pre-Ozrio, a headhunter set me up for an interview with Hyman and Pollack. I’m no Cannes regular, but have award-winning print and broadcast from major clients (McDonald’s, P&G, Coke, etc.). Hyman and Pollack viewed my book and told me, and I quote, “You don’t want to work here.” Pretty wild statement from creative directors. But it stuck with me and solidified my view on BBDO Chicago. It wasn’t until Ozrio showed up, and the work started becoming consistently decent, that my perspective started to change. The haters can say what they want about the man. Maybe he was a pain in the ass. But the regime preceding him was worse on a whole other level. The place lacked creative spirit—people seemed defeated. It was essentially Wrigley’s in-house agency. If Wrigley truly disliked Ozrio, then maybe the client needs to take a look in the mirror too. Ditto the haters on this thread.
April 13, 2008 at 2:42 pm
Just out of curiosity: Since we have so many creative “experts” (although I’m sure you prefer “artists”) here, can anyone tell me what large, big city agency in America offers the Shangri la experience that Marty did not. Where is this paradise you speak of?
Seriously, name one. Anywhere in America. The Goodby’s and Chiats of the world don’t count. I’m talking the BBDO’s, DDB’s, Leo’s and Ogilvy’s.
I can’t help but think that 99% of you all are junior to barely mid- levels who actually think you’re going to be doing the kind of work you did in ad school. Welcome to the real world boys and girls.
April 13, 2008 at 4:13 pm
>Not sure if there is a GCD on it.
hyman is still there filling the gcd role. he also does purex and I think altoids. his partner is greg braun, ex saatchi LA.
>be judged by his pure assholery.
wow. you can’t possibly know him. I’ve worked for some real asshole cd’s and marty was a flowerchild against them. he was decent and nice to me even when I quit.
April 13, 2008 at 5:37 pm
With Altoids at BBDO, you have to believe Steffan Postaer is burning the phone lines to get an interview for Ozrio’s old job.
April 13, 2008 at 5:56 pm
steffan is calling ddb, y&r and bbdo these days one would imagine. but the reality is, he is not the guy anyone wants running anything. euro is a mess. they never win any accounts of note–ie they won circuit city–which is tubing and Bombay–which just went out of business. and his personality is odd at best. rumor has it when he judged the one show once he was so arrogant, numerous one club folks said they’d never invite him back. and they haven’t. and part of the reason lbworks went down was that he was so full of himself that the powers to be at leo took great delight at shutting him down. when a guy who had as much press as he did years ago runs up running a second-rate operation like euro, you know something is wrong. and part of what’s wrong is that he’s a bad writer. read his blog some time or an excerpt from his self-published book. beyond bad. he is the quintessential one trick pony and that pony is about 15 years old now. much of this post has been people taking potshots at a pretty good guy. if you want to take potshots steffan is the guy for you.
April 13, 2008 at 6:52 pm
The halcyon days of Altoids are long past, and Steffan can (and will) take full credit for it. He’s too smart to be associated with lesser work on a dying brand. Plus, he has no relationship with the Wrigley client.
I think the new ECD will be another NYer. With a darkhorse of dennis ryan if they don’t make him ECD of DDB. He’d be a good personality fit with Tonise.
April 13, 2008 at 6:58 pm
denis ryan would be a good personality fit for tonise. but the work would suffer greatly. and he won’t be ecd of ddb. there’s no way he’s the guy to lead them out of the mess they’re in. don’t forget, e79 is kind of falling apart right now, so his star isn’t shining so bright.
April 13, 2008 at 8:40 pm
i recall bbdo chicago went through a big six sigma process improvement initiative, maybe five or so years ago? anyone here take part in it?
April 14, 2008 at 1:38 am
Yikes, Boo.
That’s some serious hate. Did I cut in front of you at Potbelly?
Least you could do is unload on my blog on my blog as opposed to hijacking Orzio’s post. Though I am flattered by Boo’s obsession, he made a couple errors.
1) I’m not looking for work at any other agency. I’ve got the best job in town right now. Euro was the pits. Now it’s anything but.
2) Have no recollection of being arrogant at One Show. If anything I was thrilled to be there.
3) Leaving Burnett was toughest thing in my professional life. Everyone involved, including me, made mistakes.
4) I’m sorry about always taking credit for Altoids. My partner Mark Faulkner deserves ample share.
5) As for not being able to write, take Boo’s advice and judge for yourself. The blog is godsofadvertising. Or read my book: The Last Generation. Best price is on Amazon.
For the record I know, like and respect Marty Orzio. I am truly sorry he’s leaving. Based on a majority of these comments it appears most would agree with that assessment.
April 14, 2008 at 3:28 am
Having been informed that my name has been dragged into this rather feisty exchange, I’d like to set the record straight about my involvement in Orbit.
I have been out of the advertising business for almost two years while Orbit has remained active. And, in my last year at BBDO, Jim took front stage mostly because of his relationship with the client; my involvement was sporadic, and usually behind the scenes. It was in the early days of the campaign where I did the most work. Recognizing the creative and business potential of the early campaign idea, we helped shape and add nuance to the creative and then along with our account management partners and the creative team, led the charge through the obstacle course of approvals which included two rounds of testing. A GCD’s job in this context is to recognize and encourage excellent work and pave the way for the work to flourish. Indeed, through the first few years of the campaign, we struggled in the board rooms to keep the campaign executions vital: not cookie cutter copies of the originals. It is true that Pep, the first director, created a unique look, infusing the spots with quirkiness. We maintained and continually argued for the element of surprise — a sort of expected unexpectedness –that needed to couple with the newly created equities of the Vanessa character, the ding, the tagline, and so on, to complete the campaign DNA. Congratulations to the team for keeping the work going all these years.
Good luck Marty, BBDO, Wrigley, and Chicago’s ad community. It is spring, and good time for changes, optimism, and good fellowship.
April 14, 2008 at 1:18 pm
the best job in chicago steffan? you should be working for bush spinning tales of how well the surge is working. you seem to have an optimism about your situation that could only come from 80 or 90 milligrams of zoloft a day.
April 14, 2008 at 3:47 pm
RT Says:
“i recall bbdo chicago went through a big six sigma process improvement initiative, maybe five or so years ago? anyone here take part in it?”
Yes RT, I took part in it as well and found it very helpful.
Regarding these comments, there seems to be a lot of angry people out there. Take a deep breath and breath in slowly …. It’s only advertising. Energy BBDO is turning a page and entering yet another Chapter. I wish all the best for the people that are there now and for the entire Ad community in Chicago.
April 14, 2008 at 5:34 pm
are we done yet? Who cares? I feel like I’m watching E! for crying out loud. The reality is – the work as a whole is better. Whoever still thinks the shop sucks, should look around at theirs. Cut the crap. The work overall is good. It’s more interesting to bitch and easier to show how creative you are in sarcasm. Whatever. It’s nice to see the work improve at one shop in the city. Seems if there is ever a light of hope in this city (doesn’t matter what shop it is), people throw rocks at it to try to put it out. That way we are all equally ugly in the dark. Change the way you see things. Chicago isn’t great, because you are all too worried about everyone else.
April 14, 2008 at 5:45 pm
And Steffan, I like your work. Boo, wipe your eyes, pull up your skirt and do something worthy instead of attacking someone who is trying to help our market.
April 14, 2008 at 10:09 pm
FUBAR…no its not a white pole dancer I once…..never mind. Postear Boy, i want to make you my bitch, but i know Inzanasilum has first dibs. I print out your blog out every morning, its the only thing my dog will shit on.
YOU are whats wrong with this town. Better buy your new Barbie Ipod from Circuit City fast, your 5% discount card is about to expire. FUBAR…isn’t that the name of your new Sprint Campaign? That one legged no hump French camel you call home is about out of water. Don’t worry, the French love people, especially American’s with shave their heads!
April 15, 2008 at 4:03 am
marty had a picture that hung in his office that said “Second City My Ass.” He really had a goal in his head to turn BBDO Chicago into more than what it was and i truly believe that is what he was able to do.
April 15, 2008 at 4:40 am
Jesus Christ, it seems like Ozrio was the only (ex) Chicago advertising exec smart enough to avoid commenting on this thread. Patiently awaiting netherworld musings from the late Leo Burnett. And what’s with the jackass impersonating the Reverend Al Sharpton? No wonder Ozrio decided to jet.
April 15, 2008 at 9:13 pm
Wow. What a load of bitterness. Are you all wearing your ironic t-shirts and $200 jeans as you type your witty critiques?
I worked for the guy – and yes, he had very specific opinions and crazy ideas. That’s why he’s an ECD. You can’t get to where he is without pissing people off, so clearly he’s done his job.
PS – there’s more out there than advertising. Read a paper maybe.
April 15, 2008 at 9:37 pm
Wella wella wella…..I says “HighJive” is really “NoJive” cause hes some white honky whos knows nuttin bouts nuttin. Mybees I shoulds smack yous silly…l’bitch boy. Yous ain’t one a does “V” boys is you? You know, no plummin like a Ken doll. I betch you likes hot steam’n man sauce don’t cha? HHmmm goods.
Neva fucks wit the AL MANS.
April 15, 2008 at 10:26 pm
as the 8 ball drops in chicago, its really fun to watch everybody bitch and moan about whoever…….or whatever.
it puts things in major perspective.
April 16, 2008 at 1:12 am
highjive, your arrogance knows no bounds. people are dumb because they comment on a thread about someone they knew?
June 2, 2008 at 8:48 pm
Marty is one of the most decent people I’ve worked for in this industry or any other. I just stumbled across this blog and wow…get a life, people. It has been my experience in my 10 years in this business, without exception, that those who complain the most…those who are the most bitter, and those who flee agencies and make nasty anonymous comments on blogs…are the ones with the least talent. All talk, yet running around town with student work in their books years after ad school. Work they would replace if ONLY one of those idiot ECDs would see the genius in their ideas. But they don’t, so those ECDs must be assholes. It could never be that they aren’t really all that witty or ironic or funny in the first place.
Hope to see you around Marty. As shown by many here, decency isn’t one of this industry’s strong-points.