Agency Spy

Ok…apparently I was appointed over the night to talk more about the One Show “awards” — put on by “The One Club.”

The first thing that comes to mind is that who the fuck didn’t make the list — Jaysus H. Mary Mother of God — the pdf “Short List” document that announces the nominees is bloody 19 pages long (who the fuck do they think they are kidding using “short” in conjunction with the this list?)

I know that awards show are all one big daisy chain for all involved, but hell aren’t the judges supposed to do their job and limit the field just a tad — some of the categories must have a good 80-100 entries each — with several of them from the same campaign for the same client produced from the same agency.

(We won’t go into the potential points of conflict about the possibility that judges are nominating their own work for awards (or trading nominations amongst judges if that works better to get around the “rules”) or that some of the ads could be “fake” — well-worn ground there for us all, but separately I do find it quite funny that Roger Makak is one of the judges.)

Even the movie industry — which rivals the ad world for the number of useless awards shows — has some modicum of taste (or at least some sense of cojones) to often limit the nominees to somewhere around 4-5 entries per category.

Now to be fair and honest — I have not seen most of the campaigns (due to time limits and bittorrent providing most of my TV viewing — it comes sans commercials, don’t you know.)

I, along with several others I imagine, might actually make the effort to check out the nominated campaigns in the categories if it didn’t require actually doing anything else but devoting the next week other than watching the “nominees” in 46 categories (??? — are you shitting me?) .

Advertising is at the point (and hopefully most of us can agree) that a lot of it is complete shit and a complete waste of time — the ads I check out these days I get from either reading blogs where they are posted and talked about or watching YouTube clips — not from TV, radio, magazines or newspapers.

Discuss amongst yourselves…