JWT’s Cliche Of A Beckham Ad
April 8, 2008
JWT is responsible for the new print ads associated with the launch of David Beckham’s new fragrance line called (guffaw) “Instinct After Dark.” Cliche alert! Cliche alert! This is the prototype, the maxim of a men’s fragrance ad. You have the brand wattage and bod of Beckham at your disposal and you phone this kind of stuff in? Shameless.
This is a limited edition line for Coty that is separate and distinct from that of Posh and Beck’s “Intimately Beckham” scent. Those ads are even harder to look at and not nearly as funny or inventive as Posh’s Marc Jacobs piece. JWT is not responsible for these latter two ads. Just the snoozer over there to the left.
April 8, 2008 at 6:24 pm
in all fairness, I’m sure that JWT had just as much say in the final version of the print ad as they did in the god-awful name of the product.
let’s be honest, we’ve all been in the situation that at the end of the day the client is going to move forward in the direction that they want to. regardless of what the agency’s recommendation is. why do you think you see so many “fake” ads in awards shows these days?
April 8, 2008 at 7:10 pm
kay is right — some fragrance marketing exec at Bloomingdale’s probably had more input than JWT in what this ad looks like. I guarantee packaging came first, merchandising and in-store display came second, and advertising had to duplicate that.
April 8, 2008 at 9:46 pm
i think this was london, i know it wasn’t the US