Kevin Roberts, Blah, Blah, Blah
April 3, 2008
Maybe you missed book. Maybe you missed his King Arthur-esque blog at saatchikevin.com. It’s his Camelot people. We just live in it. Anyway, if you missed it, here’s a video of Kevin Roberts explaining how he came up with Lovemarks and all the brands that fit within that niche.
OMG. Seriously, I couldn’t get past 2:16 seconds. Maybe you’ll have better luck.
April 3, 2008 at 9:24 pm
oh my god this guy drank the kool aid
April 3, 2008 at 9:31 pm
His new brand is called Brain Drizzle @ Itchy & Scratcy. Seriously folks, I am low on the totem pole and certainly if my career was to be analogized it would be about one web foot coming out of the primordial soup. But where does this amalgamation of cretins, one after the other come from? And why… can’t…they…just…go away? Stretchmarks. What a daymare.
April 3, 2008 at 9:38 pm
what a fucking waste–it’s called branding kevin. stop selling your bullshit. by the way penny’s sales suck.
April 3, 2008 at 9:42 pm
Basically all he did was come up with a name for what’s been going on for decades, a consumers connection with a brand beyond a normal connection. Way to go.
April 3, 2008 at 9:46 pm
If I wore a black t-shirt over black slacks I’d be a real bad ass also. People would look at me and prolly say – “wow, that guy is like a real bad ass”
Then maybe I could rule the world and own everyone.
April 3, 2008 at 10:18 pm
^or you could go work at the Apple Store. Hahaha.
April 3, 2008 at 10:44 pm
Okay, I made it to 4:56. Love the opening announcers fake british accent.
This was a pretty anticlimactic way to create an “industry breakthrough.” I was all set to say he’s just rebranded branding, but everybody beat me to the punch.
On a lighter note, he spends too much time alone, he gets good and drunk rambling around his Tribeca loft and is an insomniac. I can relate.
April 3, 2008 at 11:16 pm
Don’t forget the loafers with no socks Dano.
April 4, 2008 at 1:15 am
What a wanker…
See my post on AdScam about his dreadful interview on Fox (Faux) Business news with a shrieking Oz bitch. This guy is an uber wanker… He lives in Tribeca… And his wife lives in New Zealand… Ho Ho… What makes you think she thinks he’s a wanker too.
Cheers/George
April 5, 2008 at 3:26 pm
What’s really scary is that the MBAs at Wharton are just now seeing this – some 4 years after the book first came out. Even Kevin has moved on to new concepts…
April 23, 2008 at 4:36 am
What about the other concepts?
‘Disruption’ from TBWA?
‘Lovemarks’ from Saatchi?
Aren’t they all basically redesigns of the same idea?
Props for being able to sell his redesign/idea among others.