The NAD Calls Bullshit On Wal-Mart
April 2, 2008
The National Advertising Division of the Better Business Bureau has said that Walmart’s ad claims that consumers can save $2,500 a year by shopping at the store is total bullshit. NAD took issue with the sentiment that the average household saves that much bread by shopping at the mega retailer and the inference that such a savings can only occur at Wal-Mart stores, and not other retailers. One reason the NAD pointed out that Wal-Mart couldn’t make such a claim was because the retailers operations routinely cause competitors to offer even deep discounts on their merchandise.
Ah, boy. That’s not even funny actually.
April 2, 2008 at 5:54 pm
Well, the claim is a crappy one for sure, but I shop at Walmart for pantry groceries (groceries minus meat/dairy/veg) and I can attest that our grocery bill was cut by about 40% when I switched from our “mid-priced” store to Wally World. Cereal alone was 50% cheaper.
Merchandise is probably a different matter entirely.
April 2, 2008 at 7:43 pm
wal-mart is a bad company. the martin agency should be ashamed of the bullshit ads they do for them. there is a right and the wrong in the world that is bigger than advertising.
April 2, 2008 at 9:45 pm
ahh…another screw up by IPG Legal. Same story, different client
April 3, 2008 at 12:04 am
Speaking of IPG Legal, has anyone else had the pleasure of dealing with Incompetent Marge (as we used to call her at Deutsch)?