First Work From Jan Jacobs And Leo Premutico
March 30, 2008
Remember how I told you that Jan Jacobs and Leo Premutico, former ECDs at Publicis Groupe’s Saatchi & Saatchi, were opening up their own shop? Well, it happened. The name? Johannes Leonardo. Ha. Ha. Ha. And, you can check out their first piece of work above for a new brand of soccer boots called Nomis.
The duo have set up shop and a payroll for seven in Tribeca. Congrats to them! Meanwhile, Simon Skirrow, a former Adidas designer, is the man behind Nomis. It’s a small brand with a meager budget, so the creative needs to be better than be tight. The execution sicker than flawless.
Tell ya’ what… I think the shoes are hideous. Now, will soccer players love ‘em? Soccer players are fetishists of their shoes. It’s the only piece of equipment they have, so naturally, right? Wondering if the splashy colors will go over well. Hmm… for this new generation of soccer players, maybe. The Copa Mundial this is not and maybe that’s the point, yeah?
Back to the ad… Boy, that tune is catchy. I dig it. What do you guys think?
Agency: Johannes Leonardo
Creative Director: Johannes Leonardo
Art Director: Johannes Leonardo
Copywriter: Johannes Leonardo
Agency Producer: Matthew Mattingly
Production Company: Nexus
Director: Woof Wan-Bau
Executive Producer: Chris O?Reilly,
Charlotte Bavasso
Producer: Isobel Conroy
Director of Photography: Philipp Blaubach
VFX Company: Framestore, London
Post Production: The Mill
Music/Sound Design: Amber Music
Composer: Will Bates,
Phil Mossman
Executive Creative Director (Music): Michelle Curran
March 30, 2008 at 4:36 am
indulgent as hell. c+.
March 30, 2008 at 7:45 am
I saw this first on youtube and didn’t know it was american.
think this is right on target and lovely made.
well done.
March 30, 2008 at 9:49 am
slick, on spot. the shoe probably ain’t any different from other shoes on the market, wt u need to sell it then is an cool image, thts wt this ad does and does it well.
March 30, 2008 at 4:26 pm
Cute… for about 20 seconds. Did nothing for making me interested in the shoe. But I guess they convinced the small shoe company to write them a check so they could afford their Manhattan digs. So at least they got that going for them.
March 30, 2008 at 4:59 pm
say walt… how old are you?
exactly.
March 30, 2008 at 7:03 pm
Pretty good execution but gee, that’s a very long, overproduced spot for a shoe none of us have ever heard of.
They’re starting the agency with more ‘proactive’ ads? I wanted to see what they can do on real clients with real budgets. Like Wendy’s.
March 30, 2008 at 8:56 pm
nice idea, but it looks like watered down Gondry.
March 31, 2008 at 12:20 am
Oh Fucking Dear!!!
Where the fuck is this going to run… A 2 minute 20 second ad that shows a fucking still frame of the product in the last 5 seconds. What the fuck was the client smoking when he/she signed of on this… Read my full shitkicking post on AdScam!
Cheers/George
March 31, 2008 at 5:04 am
Are any of you actually footie boot buyers? Woof Wan-Bau is not a wanna be Gondry by any means if you do your homework. BTW George, this ad is running everywhere online. Haters.
March 31, 2008 at 5:14 am
I’m sure this client nobody has ever heard of has the money to buy entire ad blocks that would be required to, you know, actually RUN this piece.
I’m sure it’ll metal in the category of SHORT FILM THAT DIDN’T RUN ANYWHERE BUT THE INTERNET, BUT STILL COST MILLIONS.
March 31, 2008 at 7:07 pm
parker, you’re great at pointing out shitfucking executives. but judging ads isn’t your thing. it never has been. that ad is nice.
March 31, 2008 at 10:48 pm
I’m not sure if you realize this, but the boots are not actually gold. They’re really unassuming and are not flashy at all. To me the spot seems like more of a music video than anything, which explains its 2:16 runtime. BTW, if you want a higher quality video than that youtube rubbish, go here http://vimeo.com/799081
April 18, 2008 at 5:04 am
hacks. have you seen the Mogwai video is this ripped from? http://www.woofwanbau.com/work.php#
Scam central. go butt fuck some cannes judges.