$65 And A Lifetime

Da Frog’s CEO, Scott Goodson, recently attended Goafest (India’s big advertising festival) and got passionate about Indian girls. His client, automaker Mahindra, runs a trust in partnership with the Naandi Foundation with the sole objective of providing primary education to the underprivileged girls in India. It’s called Nanhi Kali and its worthy of some attention. The trust currently supports 33,000 girls.

For $65 you can sponsor a girl for one year to help pay her living costs, so that she can attend school rather than having to work or get married before she’s even hit puberty. Goodson is personally sponsoring 5. As of today, I’ve sponsored one. Sixty-five dollars is less than a one year subscription to the Economist. It’s less than a yearly gym membership. That’s less than one month of coffee from Starbucks, five days a week. Hell, I drank $65 worth of liquor this weekend, easy. You get the idea.

Maybe you’re already doing good in some other area in your life and just can’t afford that $65. I totally get it, but if you got it, GIVE. How about this – if every agency with an outlet in India ponied up $65 or hell, if every agency (no matter where they are located) sponsored one kid… again, you get the idea.

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