More on Hyundai.

March 27, 2008

Word on the street is that Hyundai is all ready leave Goodby with a “Dear John” letter and jump in bed with someone else. Namely, the Richards Group in Dallas.

That’s right. Their ex.

Hyundai is actually thinking about gutlessly running back to their ex. Just remember Hyundai - after a break-up, you only remember all the good times.

This should get interesting.

- Agent C

agencyspy.agentc at gmail dot com

Posted by superspy Filed in By Blogger - Agent C, Goodby

3 Responses to “More on Hyundai.”

  1. Zach O Says:
    March 27, 2008 at 6:20 pm

    Well they kinda deserve it. While I love the initial work and design after the Duh commercials ran there course Goodby has been coming up short in my opinion.

  2. JL Says:
    March 27, 2008 at 8:28 pm

    So let me see if I’ve got this right. Hyundai’s CMO used to work at Porsche where Goodby was his agency. He leaves Porsche and ends up at The Richards Group as head of Brand Planning working on Hyundai. He leaves TRG to become CMO at Hyundai and then puts the account in review, pulling it from TRG and awarding it to who else? Goodby. Now the account is going back to TRG?

    I swear, you can’t make this stuff up.

  3. Hyundai initiates a menage-a-trois… « Agency Spy Says:
    April 2, 2008 at 6:03 pm

    [...] issues with Goodby since the disastrous Superbowl campaign and their were rumours that they were returning to the comfortable bosom of The Richards Group here on Agency Spy last [...]

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