Comments on: Chop Shop?

By: Dealer sucks

Dealer sucks — Fri, 28 Mar 2008 18:33:38 +0000

I think dealerships solely exist so that car companies get the benefit of ripping off customers without it directly tarnishing their image.

I’ve only bought one car in my life, and i plan to run it into the ground until i move to a place where i don’t have to have a car. hopefully soon.

By: kelly bryant

kelly bryant — Fri, 28 Mar 2008 13:16:36 +0000

Goodby has not churned out anything that was
better than the earlier spots done for Saturn by
Riney. Face it, Goodby is no longer the small shop
that could, they are just another chop shop these
days. Sad but true.

By: pat smith

pat smith — Thu, 27 Mar 2008 19:39:40 +0000

No comments about giant inflatable gorillas? Come on? That’s how I decide where to buy a car. No gorilla, no sale. You gotta show me you want it.

http://www.youtube.com/watch?v=nx9BuhpM3E8
The shirt made me nauseous. But they had a gorilla, and I’m a sucker for sped-up running around, a la Benny Hill.

By: JermiahJohnsonAdman

JermiahJohnsonAdman — Thu, 27 Mar 2008 16:19:03 +0000

Agreed. The dealers are the horrid middlemen who keep me from buying a car.

They also expect a lot of ‘good ol boy’ treatment if you want their support.

Jeff & Co. don’t need to throw them a lifeline if they are determined to drown. Life’s too short.

By: required_name

required_name — Thu, 27 Mar 2008 09:31:18 +0000

those dealers are the people who actually SELL the cars.

actually … dealers are people who prevent cars from being sold. the customer doesn’t want to talk to them, be dicked around by them and made to jump through hoops by them. the dealer system is antiquated and ripe to be replaced by a direct website-based system. why can I buy a fully customized mac at a set price with ten or so clicks and have it delivered to my house but have to haggle with a dealer who is trying to screw and upsell me at every waypoint? it’s certainly not because it’s a big-ticket item – cuban bought a fucking gulfstream via email.

as far as advertising is concerned – the dealers are just as bad in their judgement of campaigns as they are in handling said customers.

By: Umber Jamber

Umber Jamber — Thu, 27 Mar 2008 04:44:20 +0000

Whether Agent C was right in this instance is arguable. But I think we can all agree that dealers aren’t known for being the champions of good creative. Those are the guys and gals yelling for results tomorrow, hard hitting, etc. None this stupid branding stuff.

By: Sputnik

Sputnik — Thu, 27 Mar 2008 04:03:46 +0000

Yes but the dealers didn’t acknowledge good creative, did they? They acknowledged bad creative. C’mon, Agent C, that’s a piss poor post from you.

Oh and guess what, those dealers are the people who actually SELL the cars.

By: NotSoSuperSpy

NotSoSuperSpy — Thu, 27 Mar 2008 01:33:24 +0000

Yeah but on the flip side, some of this is self perpetuated considering the horrid TV spots of a lot of car companies that get produced by these agencies. I mean, if the agency hired does god-awful shitty work…than that’s the message they’re giving the car company. “Oh hey, here’s a POS TV campaign where we’re gonna have your car riding on the EDGE of buildings…and the copy is so clever because it’s all about living on the EDGE…and that’s cool n’ stuff….and so so creative and progressive. Here’s your invoice.”