Agency Spy

Ok…so it doesn’t have the same ring as the classic “If Assholes Could Fly, This Place Would Be An Airport“…but in the better news of advertising… the sequel to Cadbury’s “Gorilla Ad” is coming this Saturday…

Of course, it is not a sequel — no gorilla this time — but it is created by Fallon’s Juan Cabral – the same dude who did the original Gorilla ad that took the internets by storm and won a whole slew of awards in the UK.

“Dubbed “Airport Trucks” — here is a description (courtesy of Brand Republic):

“The new ad, which like “gorilla” has been created by Fallon, is described as a “magical airport truck race” in which a small one-man vehicle plays the role of an underdog in a midnight race against an assortment of bigger and faster trucks, such as a baggage transporter and motorised stairs.

The ad is light-hearted and fun in line with its predecessor, but unlike “gorilla” it will not feature a Phil Collins track.

Instead, “airport trucks” will feature an unnamed soft rock track from the late 1970s or early 1980s, which is in the process of being chosen for the soundtrack….

“All the trucks have ‘pimped’ themselves to show their unique character, ready for the race of their lives. Phil Collins fans will be disappointed to hear that we haven’t plumped for another of his tracks but we can say it’s another great retro anthem.”

The “gorilla” ad, which featured a man in a gorilla suit playing drums to Phil Collins’ ‘In the Air Tonight’, quickly became a cult hit last year.

Cadbury partly attributed a 5% sales lift during 2007 to its popularity, while Sky reported that 58,000 households watched an extended version of the ad through the red button during the space of a fortnight.”

Not many times — other maybe outside the Super Bowl — do you see such madness created for a commercial. It better be awesome — or the backlash is going to be (as they said during my time in Boston - sans Southie accent) “wicked hard.”

No pressure, Juan, no pressure at all!