Comments on: Part III: Social Media And The Ad Biz

By: links for 2008-04-16

links for 2008-04-16 — Wed, 16 Apr 2008 23:35:20 +0000

[...] Part III: Social Media And The Ad Biz « Agency Spy Ian Schafer on the future – social media on the increase (tags: media socialmedia advertising) [...]

By: MS

MS — Tue, 25 Mar 2008 17:41:13 +0000

Why do we keep talking about this Social Media stuff? More web hype!?!? A few years ago it was “building communities of interest”. Remember that? Enough already. Let’s talk about real practical marketing issues and the web as a channel within a mix of marketing activities. Smart marketing clients don’t buy tactics or buzzwords… they buy marketing strategies. Is Social Media an important part of the Web’s evolution? You bet. Is it worth all the attention it gets from the web/agency world? You’d think we’ve found the cure for the common cold.

Sheesh.

By: Ian Schafer

Ian Schafer — Mon, 24 Mar 2008 20:12:13 +0000

@JB: Can’t tell if that was a compliment or just snark. Regardless, if anyone wants to discuss this, please feel free to reach out to me at ian (at) deep-focus (dot) net. Conversation started.

By: JB

JB — Mon, 24 Mar 2008 19:57:42 +0000

How agency people define social media:

“We believe that Social Media is actually a medium within a medium. Social Media is not search, nor is it direct response, nor is it ‘branding’ or ‘awareness’. This is a medium where most of, if not all content is created by the people that use it. It is involvement. Passion. Influence. Passive and active recommendations. Connectivity. Collaboration. Our simplest definition of Social Media is any area of a digital experience where a majority of the content is either created or influenced by users.”

How regular people define it:

“Facebook”

By: RT

RT — Mon, 24 Mar 2008 19:23:15 +0000

blah blah blah, ok. yeah. thank you very much. hey spy, how much does this guy pay you for his weekly puff piece?