Comments on: Part 1: Social Media And The Ad Biz http://agencyspy.wordpress.com/2008/03/24/part-1-social-media-and-the-ad-biz/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Part Seven: Social Media And The Ad Biz « Agency Spy http://agencyspy.wordpress.com/2008/03/24/part-1-social-media-and-the-ad-biz/#comment-12378 Part Seven: Social Media And The Ad Biz « Agency Spy Wed, 02 Apr 2008 14:44:22 +0000 http://agencyspy.wordpress.com/?p=2850#comment-12378 [...] out that the concept was a failure in other respects. It was the same point I was making about the Scion/Strawberry frog campaign. Here’s Jeremiah’s much more eloquent, but similar complaints: “When it comes to [...] [...] out that the concept was a failure in other respects. It was the same point I was making about the Scion/Strawberry frog campaign. Here’s Jeremiah’s much more eloquent, but similar complaints: “When it comes to [...]

]]> By: Part Cuatro: Social Media And The Ad Biz « Agency Spy http://agencyspy.wordpress.com/2008/03/24/part-1-social-media-and-the-ad-biz/#comment-11728 Part Cuatro: Social Media And The Ad Biz « Agency Spy Tue, 25 Mar 2008 17:19:47 +0000 http://agencyspy.wordpress.com/?p=2850#comment-11728 [...] Part 1- A look at StrawberryFrog’s new social media campaign for Scion Part 2 - AdWeak takes a look at the troubles of measuring the metrics Part 3 - Deep Focus’ CEO shares some details about his agency’s social media practice [...] [...] Part 1- A look at StrawberryFrog’s new social media campaign for Scion Part 2 – AdWeak takes a look at the troubles of measuring the metrics Part 3 – Deep Focus’ CEO shares some details about his agency’s social media practice [...]

]]> By: Sputnik http://agencyspy.wordpress.com/2008/03/24/part-1-social-media-and-the-ad-biz/#comment-11698 Sputnik Tue, 25 Mar 2008 04:09:04 +0000 http://agencyspy.wordpress.com/?p=2850#comment-11698 I'm not seeing the usefulness in this. It's about as interesting as Toyota's visual language effort: the concept is certainly not original and the strategy is fundamentally flawed. This will not penetrate my 'youniverse' and like the entry says, there's hardly any tools available to the supposed Scion brand volunteers to suck me into their world either. So that just leaves a little bit of investment into bunch of Scion nerds, who are already Scion nerds, who already on a Scion. Genius, that is. I’m not seeing the usefulness in this. It’s about as interesting as Toyota’s visual language effort: the concept is certainly not original and the strategy is fundamentally flawed.

This will not penetrate my ‘youniverse’ and like the entry says, there’s hardly any tools available to the supposed Scion brand volunteers to suck me into their world either. So that just leaves a little bit of investment into bunch of Scion nerds, who are already Scion nerds, who already on a Scion. Genius, that is.

]]> By: David Polinchock http://agencyspy.wordpress.com/2008/03/24/part-1-social-media-and-the-ad-biz/#comment-11622 David Polinchock Mon, 24 Mar 2008 16:30:23 +0000 http://agencyspy.wordpress.com/?p=2850#comment-11622 The reason, a t least in the short term, while advertising & social media won't work as well as it should s because advertisers are always looking for how to achieve their brand objective before they figure out how to deliver anything of value to the audience. Wrote about it here http://tinyurl.com/259j2a David The reason, a t least in the short term, while advertising & social media won’t work as well as it should s because advertisers are always looking for how to achieve their brand objective before they figure out how to deliver anything of value to the audience. Wrote about it here http://tinyurl.com/259j2a

David

]]> By: Part Deux: Social Media And The Ad Biz « Agency Spy http://agencyspy.wordpress.com/2008/03/24/part-1-social-media-and-the-ad-biz/#comment-11615 Part Deux: Social Media And The Ad Biz « Agency Spy Mon, 24 Mar 2008 16:00:15 +0000 http://agencyspy.wordpress.com/?p=2850#comment-11615 [...] is one of the few agencies that actually has a social media practice. If you missed Part 1, go here. Posted by superspy Filed in Agencies, Social [...] [...] is one of the few agencies that actually has a social media practice. If you missed Part 1, go here. Posted by superspy Filed in Agencies, Social [...]

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