Droga5 Deepens Its Rhapsody Connection
March 24, 2008
Rhapsody America has named Droga5 its United States brand advertising agency and Optimedia U.S., part of the ZenithOptimedia unit of the Publicis Groupe, as media planning agency. MTV said last year that the marketing budget for Rhapsody would total about $230 million over five years.
The newest Droga5-produced Rhapsody spot begins airing this week and features music from Throw Me the Statue. Just. Love. This band. The spot highlights how Rhapsody weaves music throughout everyday life. The new creative builds on the current work the shop has produced for the brand (see it above) featuring emerging artist Sara Bareilles.
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March 24, 2008 at 6:12 pm
This has got to be one of the most over-hyped agencies of all time.
March 24, 2008 at 8:43 pm
I’m sure nice folks and all, but agreed, overhyped, and totally not crazy about this ad.
March 24, 2008 at 9:52 pm
Wow, the revolutionary new wunderagency can do spots as banal as the rest of us…see what happens when real clients get involved!?
March 25, 2008 at 3:24 am
Why would MTV say what the budget is when it’s Real Networks who owns Rhapsody?
Or did MTV shut down Urge and bought Rhaps.???
March 25, 2008 at 5:08 am
my buddy just interviewed there. he came back with glossy eyes stating that this was the closest to being rock stars we in advertising could hope to be. I digress. this ad sucks.