Mcgarrybowen Picks Up Another: JPMorgan Chase
March 17, 2008
JPMorgan, the firm that now owns a huge chunk of Bear Stearns, has also given Mcgarrybowen some work to do. The investment banking arm has hired mcgarrybowen to develop global brand image advertising. This comes after a review in which, Lowe was the co-finalist. MGB already handles JPMorgan Chase’s consumer banking and credit card advertising business. The agency also picked up HP this week.
Currently, Zenith Optimedia handles Chase’s media duties. Whether that will remain the case is unknown.
March 17, 2008 at 10:20 pm
That Chase work they already do is some of the most awful advertising out there. How could they have been rewarded for that? This business is crazy sometimes.
March 18, 2008 at 3:49 am
Spy… They didn’t pick up HP… They picked up an assignment from HP… There’s a big difference. And most of the work they do really sucks. But hey, these days, that has nothing to do with winning business.
Cheers/George
March 18, 2008 at 6:14 pm
MB blows. The Chase work is like something from a time capsule. You can tell all the Marketing VP’s they work with are 50+ because all their work is so retro–and in a bad way.