Agency Spy

Interactive agency iCrossing’s executive vice president, corporate partnerships, Jeffrey Pruitt, has been elected as president of SEMPO. For those of you who aren’t on the digital side, that’s the Search Engine Marketing Professional Organization. SEMPO is the largest global non-profit organization serving the search engine marketing industry, which many agencies have been dipping their toes in to. This is Pruitt’s second year in a row serving as prez. From the press release:

“SEMPO could not have selected a better advocate for search than Jeff,” said Jeffrey Herzog, founder and CEO of iCrossing.

Um, Herzog is the CEO of iCrossing. What else is he gonna say - “wish it had been me?” Is there no one else to put a blurb on the release to make it seem, y’know, even slightly objective? Considering Pruitt’s has apparently done a good job for the association, it shouldn’t have been to hard. Lazy PR folks. Tsk. Tsk.