Comments on: For 50K, Agencies Get Powned By Disney + Julie Roehm http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Studio Maven http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11547 Studio Maven Fri, 21 Mar 2008 19:38:57 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11547 Pwned = Exacerbating your own extinction. Would a mother sabre tooth take her little ones for a "swim" in the La Brea tar pits? Pwned = Exacerbating your own extinction. Would a mother sabre tooth take her little ones for a “swim” in the La Brea tar pits?

]]> By: Dr. Speck http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11416 Dr. Speck Tue, 18 Mar 2008 18:10:01 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11416 @Brucie I don't think any of the above posts said anything about winning awards. My point is that creativity and innovation (from every department, not just creative) that inspires consumers to buy is the ONLY thing creative agencies have to offer that clients can't get elsewhere for way cheaper. We are doomed as an industry if we let creativity go for free. @Brucie

I don’t think any of the above posts said anything about winning awards.

My point is that creativity and innovation (from every department, not just creative) that inspires consumers to buy is the ONLY thing creative agencies have to offer that clients can’t get elsewhere for way cheaper. We are doomed as an industry if we let creativity go for free.

]]> By: Auntie Christ http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11398 Auntie Christ Tue, 18 Mar 2008 12:03:35 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11398 If anyone would "lay down for the Liion," it would be Howard. And to Uncle Brucie's point, wouldn't a $300 million account be slightly better PR? Maybe the agencies should work on that. If anyone would “lay down for the Liion,” it would be Howard. And to Uncle Brucie’s point, wouldn’t a $300 million account be slightly better PR? Maybe the agencies should work on that.

]]> By: George Parker http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11385 George Parker Tue, 18 Mar 2008 04:35:43 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11385 What a truly sad reflection on the current state of the business. Of course Draft/FCB is on the list, Howard sent Julie another case of Effen fucking vodka. Brucie... You're a douchenozzle. The PR for a charade such as this is worthless, while the odds of getting an assignment are minuscule, and you should really get yourself a spell checker. Cheers/George What a truly sad reflection on the current state of the business. Of course Draft/FCB is on the list, Howard sent Julie another case of Effen fucking vodka.
Brucie… You’re a douchenozzle. The PR for a charade such as this is worthless, while the odds of getting an assignment are minuscule, and you should really get yourself a spell checker.
Cheers/George

]]> By: Brucie http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11356 Brucie Mon, 17 Mar 2008 21:00:03 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11356 man o manachevitz! Nasty repliers...at a minimum, think of the PR the agecny will get and most likely an assignment. Not as stupid as it might seem. Hard to get the little minds to understand that their pockets full of magical creativity are less valuable in a resession. CFO's don't care about and One show awards. man o manachevitz! Nasty repliers…at a minimum, think of the PR the agecny will get and most likely an assignment. Not as stupid as it might seem. Hard to get the little minds to understand that their pockets full of magical creativity are less valuable in a resession. CFO’s don’t care about and One show awards.

]]> By: deathstar superstar http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11355 deathstar superstar Mon, 17 Mar 2008 20:52:22 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11355 Burnett for the next few minutes at least, is the agency of record for Disney. This assignment came down the pipeline a few months back. Reading between the lines the idea is that you come up with a short movie. Disney produces a handful and shows them around, maybe posts them on-line, does a youtube thing (how cutting edge). The morons of the world vote, comment, etc and the one with the highest views wins. Disney take the "proven" material and turns it into a feature or tv show. Lets not forget this is a disney project so it has to family friendly aka rated G. Disney has been playing agencies off each other for the last couple of years, so this is really nothing new. I thought any client owned the creative rights to whatever the agency came up with, from scripts to art to props, why is this any different. Makes me wonder how burnett fucked this up? Burnett for the next few minutes at least, is the agency of record for Disney. This assignment came down the pipeline a few months back. Reading between the lines the idea is that you come up with a short movie. Disney produces a handful and shows them around, maybe posts them on-line, does a youtube thing (how cutting edge). The morons of the world vote, comment, etc and the one with the highest views wins. Disney take the “proven” material and turns it into a feature or tv show. Lets not forget this is a disney project so it has to family friendly aka rated G. Disney has been playing agencies off each other for the last couple of years, so this is really nothing new. I thought any client owned the creative rights to whatever the agency came up with, from scripts to art to props, why is this any different. Makes me wonder how burnett fucked this up?

]]> By: required_name http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11348 required_name Mon, 17 Mar 2008 18:38:06 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11348 the agencies will present a couple of ideas and prolly not get paid. big fucking deal. plenty of agencies participate in pitches and never see a damn penny from it. plenty of clients only pay for work they buy and don't even cover the coats of the paper for stuff they don't like. places like wk have no choice if they want to hold on to other disney brands they are servicing. that doesn't mean they will show a lot of work that a client can just take and put out there. they will show ideas, potential and examples. they will show stuff that will make a teddybeartiewearing middle manager from disney cream his panties and hope for more and even better stuff. that's the age old trick. you show them just enough to make them really want you and then you make them sign. the agencies will present a couple of ideas and prolly not get paid. big fucking deal. plenty of agencies participate in pitches and never see a damn penny from it. plenty of clients only pay for work they buy and don’t even cover the coats of the paper for stuff they don’t like.

places like wk have no choice if they want to hold on to other disney brands they are servicing. that doesn’t mean they will show a lot of work that a client can just take and put out there. they will show ideas, potential and examples. they will show stuff that will make a teddybeartiewearing middle manager from disney cream his panties and hope for more and even better stuff. that’s the age old trick. you show them just enough to make them really want you and then you make them sign.

]]> By: arthur crudup http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11346 arthur crudup Mon, 17 Mar 2008 18:17:22 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11346 they're paying that much for ideas from draft/fcb? wow, i thought disney was a smarter than that. they’re paying that much for ideas from draft/fcb? wow, i thought disney was a smarter than that.

]]> By: Dr. Speck http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11342 Dr. Speck Mon, 17 Mar 2008 17:54:26 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11342 My agency pitched a small-ish account a few months ago and signed away the rights to their ideas. I just about walked out, until i found out i wasn't working on it. It still makes me want to puke. Any standout creative agency that does this is practically asking for the client to take their great idea and then hand it to a down-and-dirty cheapo agency to produce. Or, produce it internally. Disney definately has in-house production capabilities comparable or better than many agencies. All we have to offer as an industry is great ideas. All the "ad manufacturing" is in the process of being outsourced as we speak. My agency pitched a small-ish account a few months ago and signed away the rights to their ideas. I just about walked out, until i found out i wasn’t working on it. It still makes me want to puke.

Any standout creative agency that does this is practically asking for the client to take their great idea and then hand it to a down-and-dirty cheapo agency to produce. Or, produce it internally. Disney definately has in-house production capabilities comparable or better than many agencies.

All we have to offer as an industry is great ideas. All the “ad manufacturing” is in the process of being outsourced as we speak.

]]> By: superspy http://agencyspy.wordpress.com/2008/03/17/for-50k-agencies-get-powned-by-disney-julie-roehm/#comment-11340 superspy Mon, 17 Mar 2008 17:41:02 +0000 http://agencyspy.wordpress.com/?p=2775#comment-11340 Can't find the AdWeek piece. Would love to see it if someone has the link please! AS Can’t find the AdWeek piece. Would love to see it if someone has the link please!
AS

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