MindShare Is Tugging At The Line
March 13, 2008
MindShare is currently interviewing creative candidates to staff up on a new arm to its business – a digital creative division, which will offer content, as well. The unit will kick off in London and be housed with the company’s digital media division, MindShare Interaction. Norm Johnston, the chief executive EMEA for MindShare Interaction, and Simon Andrews, the global digital chief strategy officer at MindShare, are heading up the new agency that has yet to be named.
Okay, so media agencies are now going to get into the game? PR agencies are operating like creative shops. Production shops have trend units and are offering up strategy and creative, as well. Is nothing scared?
March 13, 2008 at 3:45 pm
They looooooove the Deep Focus model. Just sayin’.
March 13, 2008 at 3:51 pm
They can offer creative services but it won’t be good…their plans are stale so why would the actual work be any different?
March 13, 2008 at 4:35 pm
Either way, creatives do creative best no matter what the suits call the model.
March 13, 2008 at 6:34 pm
Mondo – it depends on what type of content they are going to produce. If this is an aim to get into the network digital arena (a la creating webisodes on behalf of advertisers on network sites), television-background creatives will be much more efficient than typical copywriters
March 13, 2008 at 7:13 pm
Media companies need to find new ways to make money today just like everyone else. This, however, crosses the line of collaboration with the agency partners across WPP. Should be interesting to see how this play and what talent moves across to the media side.
March 14, 2008 at 3:36 am
wow. like T1000, the beads of liquid metal are reforming and becoming full-service agencies again. Why did media and creative break up again?
March 14, 2008 at 3:34 pm
[...] post info By dailybiz Categories: account in review, account win, crispin porter, dr pepper and vml Tags: bk online ad agency, burger king, burger king interactive account, cpb, crispin picks up interactive duties for burger king, crispin porter, crispin porter + bogusky, vml, vml loses burger king account The old client-agency relationship just isn’t what it used to be, especially in this day and age of agencies expanding their capabilities beyond the traditional limits. Now, competitive isn’t just between agencies in traditional functions like advertising and media and PR, but rather with all agencies because you never know who has staffed up to try and take your piece of business. [...]