BSSP Gets Into The Healthcare Biz
March 13, 2008
Butler, Shine, Stern & Partners picked up new account, Take Care Health System, which is a division of Walgreens. The West Coast shop beat out BBH in the finale and Chiat New York and Carmichael Lynch early on. The agency also on Epson and Greyhound this year. Heather Helle, Chief Operating Officer for Take Care Health Systems said:
“BSSP is a remarkable firm with an expansive range of capabilities. As we continue to grow, BSSP will provide the framework and support to effectively communicate our visionary brand to current and potential colleagues, patients and industry leaders.”
Okay, so what the hell is Take Care? It’s a manager of health care clinics, which aims to increase access to affordable health care for all individuals, while still offering superior care. Take Care Health manages 146 Take Care Health Clinics in 15 cities throughout 13 states, with plans to operate more than 400 clinics by the end of 2008,
The video above is of the house band at BSSP called The Shambles. Check out the guitar solo around 2 minute 11 seconds. Dude is totally feeling it that light country pop sound he’s laying down. Band members include: Brian Jarmon (guitar/vocals); Greg Richey (guitar); Chris Cardinal (guitar); Greg Stern on the keys, Josh Brewer on bass and Kevin Seidel kicking the drums.
March 13, 2008 at 8:56 pm
“Agency bands” should be dragged out back and beaten to a pulp. Good God. Keep it in the basement boys, with the rest of your childhood baggage.
March 13, 2008 at 9:11 pm
visionary brand? that sounds a bit hyperbolic.
March 13, 2008 at 9:26 pm
Speaking from painful personal experience, I can attest that the people behind that brand are about as visionary as Mr. Magoo. Best of luck, BSSP.
March 13, 2008 at 11:01 pm
bssp is a decent agency. but they try awful hard to be “cool”. at least in an ad sense. this video is proof that they may never attain that goal.
March 17, 2008 at 4:36 am
i’ve heard there is another account that was recently won. any ideas what it could be?
May 12, 2008 at 7:50 am
BSSP is tasked with developing Take Care Health’s brand and creative advertising to communicate with key audiences. That is good….