Agency Spy

Kansas City Barkley has acquired Pittsburgh based Ripple Effects, a small interactive agency with 2007 revenue of $5.5 million according to AdWeak. The new agency will be called BarkleyREI. Ha. Okay, sorry. REI? We just immediately think outdoors, geo-caching, flannel. Anyway, REI specializes in tourism, higher education and nonprofit categories. Current clients include Pennsylvania Tourism, U.S. National Park Service, National Multiple Sclerosis Society, the Ad Council, Carnegie Mellon University and Vanderbilt University. Barkely’s own interactive division will continue to handle their current accounts like the creative for Sonic Drive-In, which we loved.