Somehow, The News Thought This Was Newsworthy
March 7, 2008
Every 29 minutes this past Leap Day, management at Digitas handed out gift certificates, lunch passes and cash at random. Seventy employees walked away with some sort of good will gift. Why? Rolanda Harrison told Fox News that:
“It’s okay to take lunch. We work really hard. Sometime [sic], it’s okay to get out, take lunch, revive yourself, you know come back. Your employees will do more for you.”
We love free stuff and we’re down for agencies giving their employees a little schwag. For realsies, who doesn’t love lunch on the company? Yet, doesn’t it make you wonder what’s going on with the news? And this folks, is why we watch the BBC. Seriously.
March 7, 2008 at 4:09 pm
Maybe this is just the Chicago ad world’s way of cheering up after recent events, but shouldn’t “Seize the Day” mean you get something worthwhile, like a paid DAY OFF?! I can buy my own friggin’ lunch. Everyone knows why HR would implement this, put to go on camera and say “We’ll get more work out them” is kinda foolish.
March 7, 2008 at 4:30 pm
That’s a really stupid PR placement. What’s the strategy? Getting their name “out there?” Wow, and on
Fox News, too…gee, that’s meaningful…if I were a client it might make me conclude that most of my people at the agency were out screwing around all day and not at all worried about my business. (That’s almost stupider than that Mohegan Sun commercial based on the premise: if you can’t sell it, sing it…) Has Digitas nothing more substantive to say about itself??
March 7, 2008 at 4:45 pm
Since when is taking a lunch a perk/gift/bonus? Jesus.
March 7, 2008 at 5:32 pm
And a week later, there were layoffs in the Chicago office. Ironic.
March 7, 2008 at 7:26 pm
That makes it an even dumber PR ploy. Obviously they have idiots in senior management!! Must be contagious….
March 7, 2008 at 8:18 pm
This is typical of Digitas Chicago: Contrived evil.
They just laid off loyal, dedicated employees last week and the fact that they tried to use a PR spin like this to deter the press is truly despicable. This represents the true nature of the place, trust me.
March 8, 2008 at 12:18 am
Obligatory shot of happy employee riding a Razr scooter? Check. Welcome to, um, along time ago?