Comments on: You Decide: KBP’s New Spots For Mohegan Sun

By: dave p

dave p — Tue, 17 Jun 2008 20:05:03 +0000

These are the absolute worst ads on tv

By: Rob

Rob — Tue, 10 Jun 2008 14:06:59 +0000

Pretty weak campaign – that is more irritating than persuasive.

It says “come to our tacky casino, dumb, 40yr old, rich, white people”

Nothing clever about this one.

By: seth

seth — Mon, 05 May 2008 23:50:07 +0000

This, and the My Sharona ad they have, is why so many morons think they can do advertising. On second thought, maybe they’re absolutely right.

By: Greg

Greg — Wed, 16 Apr 2008 23:59:00 +0000

To get this spot out of my head, I clicked over to this one. It was like punching a stucco ceiling to try to get rid of a headache. Try it. It’s fun.

http://www.splendad.com/ads/show/2168-Mohegan-Sun-At-The-Sun

By: PJ

PJ — Thu, 03 Apr 2008 03:59:07 +0000

Blah……

By: nyc composer

nyc composer — Thu, 20 Mar 2008 00:18:21 +0000

I really enjoyed it. I have disliked pretty much every Mohegan Sun spot I’ve ever seen, and this is a breath of fresh air. The parallel fourths sung towards the end by the women are appropriately fun and inspiring and the dance moves are addictive. I watched this ad about 20 times. I just wish it was longer. In my opinion, here are the weaknesses:

1. I think the budget was minimal as the whole thing seemed small scale. They could have done with a couple more locations.

2. The song doesn’t build enough at the end. I would have really enjoyed some new orchestrations coming out of the original track and some richer choral fills.

I have no doubt that this campaign will serve the Sun well, especially after those nauseating “time stands still so I’m gonna talk to the camera and bore the hell out of the viewer” ads. And in case anyone cares, I’m just a composer from NYC that saw the ad on TV for the first time today. I am not affiliated with any of it in any way. I’m just glad I read these posts after I already fell in love with the spot.

By: McCANNY

McCANNY — Tue, 18 Mar 2008 00:51:41 +0000

Ironical musical numbers have been DONE– far more cleverly, engagingly, enjoyably than this BAD take-off of itself. Casting- boring- even the actors don’t seem to GET IT. So, I ask- how or WHY should we? A big fat f-ing F, Issy – sorry. I’ll stay w/ Vegas for my tacky fun. Mohegan Sun just seems tacky.

By: Gary

Gary — Wed, 12 Mar 2008 20:02:19 +0000

Well the above comment set aside the real consumer results are in . By that I mean all those in my town that have seen the ad , those it is directed to , or the ones that pay the bills . Unanamous consensus is represented by their comments below .
“I can’t wait to go there . ”
“Very catchy”
“Hugely Entertaining . ”
“Exceptional talent ”
“Loved it .”
“Much better than that old Pyramid commercial from 2001″

By: Sandra

Sandra — Mon, 10 Mar 2008 20:12:35 +0000

Once again, KBP’s work sucks–must be that new planning director

By: Izzy or izzy not

Izzy or izzy not — Fri, 07 Mar 2008 19:04:49 +0000

Holy lord that was so, so, bad. It was definately not meant to be ironic. This was full on, unapologetic, gratuitous, client sucky-suck, love you long time, you pay money now.

Same creative director and agency as those all-around-terrible wendy’s spots, too. Remind me never to send my book to KBP. Or even think their name again.