You Decide: KBP’s New Spots For Mohegan Sun
March 5, 2008
KP+B’s Izzy DeBellis is the lead CD on Broadway theme spots for client Mohegan Sun. This is a new direction for the brand. Izzy is seems to be to go to man when it comes to new directions for the agency. He was the CD on the new Wendy’s spots, as well. Anyway, Kirshenbaum was responsible for the brands previous efforts, which were more focused on non-gambling activities like massages.
“How do we communicate, for an casino, an optimistic, joyous point of view? It’s similar to when I was a kid and I was at recess. I felt safe. It’s not sexy or edgy, but it’s fun, just not in a ‘I’m going to get into trouble tomorrow’ way like Vegas is,” said Isidoro Debellis told AdWeak. “Yes, gambling is a part of it, but it’s not the whole story. What is more joyous and optimistic than a musical?”
March 5, 2008 at 7:03 pm
The Mohegan Sun paid for this ad?
March 5, 2008 at 7:07 pm
[...] We caught wind of the new Mohegan Sun / Kirshenbaum Bond ad via Agency Spy [...]
March 5, 2008 at 7:10 pm
Saw it on air. Sucks. Sorry.
March 5, 2008 at 7:46 pm
Holy.
Sweet.
Moses.
How did Berlin Cameron ever let this guy go?
Can I just say….WOW! Effie bait!
March 5, 2008 at 8:24 pm
dead link
March 5, 2008 at 8:33 pm
Hmmm… something wacky with YouTube. Give us a second to see what the deal is?
Thanks!
AS
March 5, 2008 at 8:34 pm
http://www.youtube.com/watch?v=euXbM-c8Jy4
March 5, 2008 at 8:37 pm
How do some of these people ever manage to get to be CD’s at these firms continues to amaze me.
March 5, 2008 at 8:41 pm
Okay try it now!
AS
March 5, 2008 at 9:21 pm
Feel like I’m living in the 80’s.
Wow, that is a purple fart.
The agency got paid?
March 5, 2008 at 9:21 pm
You people know nothing. This ad is hilarious. It’s funny and light. It’s nice to see something different out there in this world of crappy car ads and boring insurance nonsense. bravo!
March 5, 2008 at 9:34 pm
Josh sucks balls. My balls
March 5, 2008 at 10:17 pm
Must be Michael Jackson syndrome. No one wanted to be the one to say “Dear God DON’T DO IT!!!”
Horrible concept. Shitty delivery. Bastardization of any brand integrity. Aren’t there CDs, writers, and art directors with good judgment anymore?
March 5, 2008 at 10:37 pm
wow. how do you even sell something that trite? izzy could sell sand to bedouins.
March 5, 2008 at 11:14 pm
i’d quit if i worked on that… and then i’d find a new profession
March 5, 2008 at 11:29 pm
Anybody see Viva Laughlin, the musical set in a casino in Nevada on CBS? Wow, KBP, stealing from a show that was so bad it got canceled after two episodes. Way to go.
March 5, 2008 at 11:37 pm
This has the feel of a sweaty dream one would have after eating some bad clams and sitting through a dinner theater production of Mama Mia. Not good.
March 5, 2008 at 11:51 pm
Betcha this ad works, though.
March 5, 2008 at 11:55 pm
gag.
March 6, 2008 at 1:27 am
Wow. Jingles are back. I guess I better get ramped up on Garage Band.
March 6, 2008 at 3:14 am
just the kind of cheese one could expect from mr debellis.
March 6, 2008 at 5:31 am
Hey losers I was in that commercial! So instead of crying at home about a commercial, get a life.
March 6, 2008 at 6:17 am
no, i’m not andy berlin. but this thing is a piece of dogshit.
i know comments sections are full of angry ad people, ripping apart work they wish they had done, but this is not one of those scenarios.
this is just bad.
not sure if i should blame the director or the agency.
terrible.
March 6, 2008 at 11:20 am
why are we even discussing this turd?
March 6, 2008 at 1:50 pm
Conclusive proof, shit rises to the top! Are you sure this wasn’t produced by Draft/FCB?
Cheers/George
March 6, 2008 at 2:22 pm
the concept of a musical doesn’t bother me as much as how flat the actual lyrics and direction was. how you’re not able to combine gambling, drinking, food, nightlife into an entertaining song & dance is beyond me. I mean hell, if it can be done for an auction website… http://youtube.com/watch?v=RAkuWGMimQA&feature=related
i don’t think mohegan OR foxwoods has made 1 single good spot in their entire existence.
March 6, 2008 at 2:37 pm
I only gamble with my health.
March 6, 2008 at 3:24 pm
Lame. A total rip-off, just like the eBay ads from a few years ago. http://www.youtube.com/watch?v=WTO4LeuqhgY
March 6, 2008 at 3:35 pm
Hey losers I was in that commercial!
careful, smiley-face.
some people here are the ones who butter your bread.
March 6, 2008 at 3:39 pm
Considering the overall process - rounds of internal reviews, client presentations, a focus group or two and watching the rough cuts…how did this get approved?
March 6, 2008 at 4:02 pm
Amazing. It’s a turd on a stick that smells from a mile away.
Agree it is a terrible Ebay rip off.
Bad brief. Terrible casting. It truly is one of those spots that makes you hate the brand. After watching it I feel like tripping an Indian. In fact the next one I see is getting a cock punch.
March 6, 2008 at 4:11 pm
An actress spouting off at the creatives who might be entertaining her head shot for that next spot? Priceless! Steph, shit draws flys. Hence all the buzzing about this spot.
March 6, 2008 at 5:11 pm
If the brief said the purpose was to attract the very, very easily entertained, then maybe it’s magical.
March 6, 2008 at 5:16 pm
Isidoro?
March 6, 2008 at 5:42 pm
Wow, this is actually the opposite of advertising…it’s the anti-advertising. This could possibly destroy the world.
March 6, 2008 at 5:48 pm
This is good solid advertising that hits all the marks. You know-it-alls couldn’t create a compelling ad if your life depended on it. Oh I guess since there are no stupid pansy slackers o/c its no good.
Let me tell you twits something, in my day we knew how to make good ads. Ads that people understood and would then go buy the product. Folks would turn on the tv to watch the ads. Johnny Carson would talk about them.
So get your heads out of your rears and start doing some good work!
March 6, 2008 at 6:13 pm
Wow…. this is embarrassing. If it was at least a Bollywood themed commercial maybe it wouldn’t be as bad. I kid, I kid. there’s no way to rescue this one. A train wreck. Feel sorry for the actors.
March 6, 2008 at 6:31 pm
What a bunch of donkeys!!! Re-Donk-ulous Dude!!
Safe like his playground?? Sorry but Dude rode the short bus to school, and played in the short playground to scheme up this remake of a Richard Simmons Video. Hey Dude, were going to Vegas and I can tell you right now where we AINT STAYIN and thats the “MO GEEKIN SUN!!”
March 6, 2008 at 7:01 pm
I once went to school with a guy like josh. He thought he was all smart, walking around with his giant oxford brain. But then when it came down to presentations, i would picture him naked, rubbing me down with callomine lotion. Then under my desk i would massage my massive hard on through my pants pocket. Long story short, I blame Josh’s Partner.
March 6, 2008 at 7:32 pm
@ Jimmy:
LOL
“Josh’s Partner” is a strange name to give your penis.
March 6, 2008 at 7:47 pm
You know how when you give birth and the baby ends up being retarded and you wish you would have never made it. That’s how I would feel if I was responsible for this.
March 6, 2008 at 9:39 pm
is this meant to be so ironic that it’s meant to be cool / tongue in cheek, or simply plane awful?
March 6, 2008 at 10:26 pm
[...] bond + partners für diesen Spot nichts bekommen? Verdient hätten sie’s ja bzw. nicht. Bei agencyspy hab ich den Spot entdeckt. Izzy deBellis hat’s verbrochen, und anscheinend auch schon keine Lust [...]
March 7, 2008 at 2:50 am
Wow. This is really bad. Really really really bad. How did anyone keep a straight face when showing the final cut to the client? Mohegan used to have some pretty great ads…but this, whew, is a real stinker. I predict it’ll find a shelf to sit on pretty quickly.
March 7, 2008 at 4:03 am
I am not affiliated with advertising in any way - a friend of mine who works in the industry showed me this.
From an outsiders perspective, this isn’t a bad commercial. It’s actually mildly enjoyable… Cute. I smiled. Almost laughed, even.
Most of you seem like you have some kind of jealousy or ego associated agenda (it’s pretty obvious almost all of you are industry dorks).
So, simmer down now, kids. Play nice. Your commercials probably suck a lot more balls than Josh does (or this commercial).
Good luck!
-Jesse
March 7, 2008 at 4:25 am
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March 7, 2008 at 7:04 pm
Holy lord that was so, so, bad. It was definately not meant to be ironic. This was full on, unapologetic, gratuitous, client sucky-suck, love you long time, you pay money now.
Same creative director and agency as those all-around-terrible wendy’s spots, too. Remind me never to send my book to KBP. Or even think their name again.
March 10, 2008 at 8:12 pm
Once again, KBP’s work sucks–must be that new planning director
March 12, 2008 at 8:02 pm
Well the above comment set aside the real consumer results are in . By that I mean all those in my town that have seen the ad , those it is directed to , or the ones that pay the bills . Unanamous consensus is represented by their comments below .
“I can’t wait to go there . ”
“Very catchy”
“Hugely Entertaining . ”
“Exceptional talent ”
“Loved it .”
“Much better than that old Pyramid commercial from 2001″
March 18, 2008 at 12:51 am
Ironical musical numbers have been DONE– far more cleverly, engagingly, enjoyably than this BAD take-off of itself. Casting- boring- even the actors don’t seem to GET IT. So, I ask- how or WHY should we? A big fat f-ing F, Issy - sorry. I’ll stay w/ Vegas for my tacky fun. Mohegan Sun just seems tacky.
March 20, 2008 at 12:18 am
I really enjoyed it. I have disliked pretty much every Mohegan Sun spot I’ve ever seen, and this is a breath of fresh air. The parallel fourths sung towards the end by the women are appropriately fun and inspiring and the dance moves are addictive. I watched this ad about 20 times. I just wish it was longer. In my opinion, here are the weaknesses:
1. I think the budget was minimal as the whole thing seemed small scale. They could have done with a couple more locations.
2. The song doesn’t build enough at the end. I would have really enjoyed some new orchestrations coming out of the original track and some richer choral fills.
I have no doubt that this campaign will serve the Sun well, especially after those nauseating “time stands still so I’m gonna talk to the camera and bore the hell out of the viewer” ads. And in case anyone cares, I’m just a composer from NYC that saw the ad on TV for the first time today. I am not affiliated with any of it in any way. I’m just glad I read these posts after I already fell in love with the spot.
April 3, 2008 at 3:59 am
Blah……
April 16, 2008 at 11:59 pm
To get this spot out of my head, I clicked over to this one. It was like punching a stucco ceiling to try to get rid of a headache. Try it. It’s fun.
http://www.splendad.com/ads/show/2168-Mohegan-Sun-At-The-Sun
May 5, 2008 at 11:50 pm
This, and the My Sharona ad they have, is why so many morons think they can do advertising. On second thought, maybe they’re absolutely right.
June 10, 2008 at 2:06 pm
Pretty weak campaign - that is more irritating than persuasive.
It says “come to our tacky casino, dumb, 40yr old, rich, white people”
Nothing clever about this one.
June 17, 2008 at 8:05 pm
These are the absolute worst ads on tv