Talk. Talk. Talk About Digital.
March 5, 2008
Digital. The conversation continues.
AdWeak is reporting today about the shift in media buying to focus on digital and the upcoming American Association of Advertising Agencies’ media conference, “Digital Changes Everything.”
“A lot more decisions are starting with the media strategy as opposed to starting with the messaging,” said Antony Young, president of Optimedia U.S. “Digital has put a big fat wedge in the way we have to approach communication in campaigns.”
Meanwhile, March 11th is the 4th Annual “Verge – Ogilvy Digital Summit.” The one day event, which someone from Agency Spy will be live blogging, features journalists, analysts, technologists, marketers, publishers, content creators and key Ogilvy leaders and clients, presenting engaging and provoking information all things digital. This year the roster includes:
George Bodenheimer, President ESPN and ABC Sports
Kevin Liles, EVP, Warner Music Group
Ben Silverman, Co-Chairman NBC Entertainment & NBC Universal Television Studio
Shelly Lazarus, Chairman & CEO Ogilvy & Mather Worldwide
Martin Nisenholtz, SVP Digital Operations, The New York Times Company
Scott Kurnit, Chairman, Kurnit Inc, Founder, About.com
Mark Kvamme, Partner, Sequoia Capital
Laura Klauberg, VP, Global Media, Unilever
John Battelle, Founder & Chairman, Federated Media
Nick Denton, Publisher, Gawker Meida
March 5, 2008 at 4:25 pm
How long do you figure it will take someone to get the “buzzword lingo” bingo at this pile of shite conference? I’d say about less than five minutes…
I’m calling “engagement”, “Facebook”, “Web 3.0″, “profiling” & “consumer revolution” for my card…
March 5, 2008 at 5:34 pm
Now the conference would be interesting if it had Kevin Rose from Digg, Mark Z from Facebook, Sergi from Google …. having Ogilvy in there is like trying to describe the internet as a series of tubes.
March 8, 2008 at 6:05 am
kevin liles? why?