Sing A Battle Song For Euro RSCG
March 4, 2008
John Rausch is no longer at Euro RSCG Chicago. John has held the post of SVP/group creative director on the Sprint account, since June 2007. Apparently, some folks went with him. The story we hear, is that John took ‘em on. Took ‘em all on, which raised some hackles and prompted a mini-coup by the creative team. No shit. We tried contacting Euro RSCG’s press gal three times, but she ignored, so we don’t have a quote or confirmation from the agency to match this story of revolution.
Why does this matter to you? Not us covering our ass, but about John leaving the agency? Because Sprint may be looking to be put this end of their business, direct marketing, up for review, silly. Yeah, that’s the word on the street. Draft? You listening? It’s no joke with $13,000,000 in annual fee revenue on the line. Start your engines.
March 4, 2008 at 11:12 pm
that’s an odd place, to say the least. kind of a land of broken toys. postaer is one of advertising’s great poseurs–he tries to come across as an intellectual and then you read the excerpts from his self-published book and you just cringe. most sane people are trying to get out of there.
March 5, 2008 at 5:33 am
Ron is leading the show. Stephan is leading the band, the French are now reaping the profits………how does Sprint underwrite this relationship when they are losing billions?
I am a share holder, i have lost X% of my long term value….I guess the play is now shorting the stock until positive news happens. Positive news is brand value. As the Sprint chairman said, “we have the assests, the brand has been neglected”. Thats a vendor comdemation. Jim Cramer….are you listening?
March 5, 2008 at 6:59 am
Anybody remember when these agencies and their affairs never even made the local press? Oh, for the good old days. But so long as we’re going to put it all under the microscope, here are more rumors and innuendos. Word on the street says this was a case where things went right. The Euro staff recognized some bad hires had been made, and realized the hires were not handling their responsibilities. It was brought to the attention of senior management, who ultimately agreed. Senior management has already replaced one of the bad hires from within, appointing a leader whose talent and abilities far outshine his predecessors’ shortcomings. It’s quite likely that the Sprint account will flourish with the leadership adjustments. It’s a modern success story that shows bad managers don’t have to be tolerated. The gods of advertising smiled on everyone this time.
March 5, 2008 at 8:19 am
Mon dieu! We have been found out!
Let this serve as my confession.
Shotton is correct. I was “posing as an intellectual.”
It was intended as a ruse to fool certain liberal factions of our company. Alas, it became an obsession. When Shotton revealed the “sane people were trying to escape” I ordered the exit doors barred. This action was impetus for the “revolution” Agency Spy reported. Unfortunately, the “coup” left several brave creative directors mortally wounded and they had to be taken out. May the Gods of Advertising have mercy on them… and on my soul. So say I, on this the 5th day of March, 2008. -SRP
March 5, 2008 at 1:19 pm
Sprint, at this time, should ONLY do Direct Marketing/ Advertising, Outbound Telemarketing, Direct Mail.
Every else, for a company that faces what it faces now, is a waste of money.
They need to acquire customers and keep customers. Immediately. So they get the revenue coming in in 60 or 90 days.
“…the brand has been neglected” is not accurate;
the brand has not been used correctly.
Mr. Raj, too late to short stock. Best best is to average down (buy more) or buy some calls against the day when they get acquired or experience the inevitable bounce back.
Mr. Postaer, seems you have the sense of humor and sense of yourself to avoid the Fairmont Hotel exit.
Mr. Shotton, what induced you to read the “self-published book.” (Incidentally self-publishing is, these days, far more lucrative that publishing a book through a publishing house. Especially publishing through Amazon.)
March 5, 2008 at 1:46 pm
Holy shit, the “steffan” reply is hilarious. thank you for making me spit out my morning coffee in gales of laughter.
March 5, 2008 at 3:18 pm
I have to admit i only read a few excerpts. While I admire anybody who has the tenacity to complete a novel, this one needed a good editor and a couple of re-writes. It was a clumsy assemblage of prose.
March 6, 2008 at 4:26 am
Oui, it’s great to see a chief creative officer joking about firing incompetent creative directors he originally hired. Sacrebleu!
March 6, 2008 at 2:35 pm
[...] steffan postaer responds to agency spy Agency Spy had heard rumors about what she called a mini-coup over at Euro RSCG Chicago which was interesting in a general sort of gossipy way until Steffan Postaer, Chairman and Chief [...]
March 6, 2008 at 5:25 pm
euro chicago has about 20 cd’s and about three real accounts. although they recently won michelob and proceeded to create a commercial that’s a blatant rip-off of Sam Adams. And the Sam Adams spot was pretty weak to begin with. like i said earlier, weird place.