Comments on: Truth In Advertising: Grey And E*Trade

By: toddanthonydirect

toddanthonydirect — Thu, 27 Mar 2008 17:10:11 +0000

I heard Grey had layoffs yesterday in SF. From a recruiter.

By: McCANNY

McCANNY — Tue, 18 Mar 2008 01:17:31 +0000

spots are cute, memorable, funny even. of course, it’s the geico idea
“so easy even a …. baby… can do it.” very well executed, albeit a wee gross with the vomit and all.

but i couldn;t help but wonder if enticing poor folks to gamble their money in this form of legalized at-home gambling would feel secure enough with a company putting such a flippant platform out there. perhaps, i was wrong.

i also wonder of this campaign can elicit a perception of sobriety and trust that such a category needs to foster long-term. an initial blip, a few creative awards – but a suitable brand id for down the BUMPY road? i wonder.

By: Malcolm Murdoch

Malcolm Murdoch — Tue, 04 Mar 2008 19:27:46 +0000

You’re comparing new account openings with net accounts added.
If they’re getting an average of 500 net accounts after 1,000 openings, that means they’re losing 500 accounts a day…
Probably the story here is the number of accounts they were losing in January. 34% uplift in the number of new accounts being generated would mean that they would see a 68% uplift in the net accounts they receive (assuming the number of leavers is constant)

By: JohnDewey

JohnDewey — Mon, 03 Mar 2008 22:40:15 +0000

It’s remarkable etrade has been able to rebound with such an annoying commercial. I want to smack that guy.

By: Truth In Advertising: Grey And E*Trade | Great Trade

Truth In Advertising: Grey And E*Trade | Great Trade — Mon, 03 Mar 2008 21:23:32 +0000

[...] Barb wrote an interesting post today onHere’s a quick excerptE*Trade has a had rough time of it having reported huge losses related to investments in risky mortgages in November. With the addition of a new CEO, Donald Layton, stock prices rose slightly the other day. CNN Money reported that: … [...]