Christine Fruechte Ascends
February 27, 2008
Christine Fruechte has been promoted to Chief Executive Officer for agency Colle+McVoy, which was founded in 1935. Fruechte has taken aided in taking agency growth to a seven-year high. Fruechte became president of the Minneapolis based agency in 2006 after serving as director of client services. Miles Nadal, chairman and chief executive officer of MDC Partners, said:
“She has built tremendous momentum for the agency with great new business growth, nationally recognized creative work and some of the best talent in the United States.”
February 27, 2008 at 9:22 pm
I never heard of this agency, but you’d think this news would be important enough to post to their web site. mia. 2.27/3.21 p.m.
February 29, 2008 at 3:50 am
More MDC posturing. A seven-year high in growth? What a joke. They’re not even close to their seven-year high this year. And there have been no significant wins in the past year. It’s abysmal over there. People are bailing left and right. She is a disaster – outstanding at taking credit for everyone else’s successes.
March 4, 2008 at 3:27 am
Kinda interesting move. I think the agency is headed in the right direction. That recently hired a lot of new smart people and got rid of some dead weight. For example they hired top CPG marketer Adam Kmiec and Stacy Janicki another CPG veteran. Maybe they’re going after General Mills or ConAgra Foods.
Let’s put it this way; they’re doing better right now than Fallon, Martin Williams, and Carmichael.