KB+P Picks One Up From Da Frog
February 20, 2008
Kirshenbaum this. Kirshenbaum that. Why is it that every time we turn around this week we hear Kirshenbaum. Kirshenbaum nails Avon! Kirshenbaum unload its new Wendy’s spots! Mega Brands, maker of Mega Bloks and Rose Art, has shifted its estimated $20 million creative and media planning account to Kirshenbaum Bond + Partners after StrawberryFrog resigned the account.
You may have seen Da Frog’s last effort for the toy maker. If not, check out the quirky spot above titled, “Creativity to the Rescue.” We don’t get if these were for the adults or the kids or what the companion site was like. It’s cute and all, but we kinda feel like we’re missing something here that helps one make sense of the video. Anyway, AdWeak is reporting that Kirshenbaum’s first work for the brand will hit the airwaves in time for the back-to-school shopping season.
February 20, 2008 at 7:19 pm
I think they were intended for both kids and adults. But really, what’s to miss? I think the message is clear: Mega helps foster creativity as a child , which will be a huge asset as an adult. I think it’s the right message for their brand and an excellent brand spot.
February 21, 2008 at 6:56 pm
[...] Kirshenbaum Bond recently won the Mega brands account. Da Frog had resigned the account. Just like you, we always wonder why agencies resign accounts. Was it a frustrating CMO? Was lack of cash? Normally, you never find out, but today, Scott Goodson has posted his agnecy’s reasons for kicking Mega to the curb. [...]
February 28, 2008 at 6:31 pm
Richard Kirschenbaum will grab any account that comes his way. Those yacht payments must be made…