Men Vs. Women
February 19, 2008
Hi.
We are trying to figure out the ratio of men to women in the ad business. More specifically, the number of producers, creatives and planners by sex. Can anyone help? If you don’t have a lead on a larger study, what’s the breakdown at your agency?
Please leave a comment or email us at agencyspy at mediabistro dot com.
THANKS a million,
AS
February 20, 2008 at 1:50 am
If you read Adweak, there are apparently no women in the biz. At all. Bummer.
February 20, 2008 at 12:44 pm
I agree. it’s not a women concept. today, who feel being in war are men. because of women emancipation and their struggle in life, roles are changed. another thing: the creative idea start with an overpromise developing that has not been reached. I’m disappointed by the close of the spot.
February 20, 2008 at 2:09 pm
Last agency i worked at-
Accounts-75% women
Creative-50% women
Current agency-
Accounts-85% women
Creative-30% women
February 20, 2008 at 8:41 pm
current agency
creative: 90% male (two lady art directors)
producers & PM’s: 100% female
accounts & planning: on another floor.
last agency:
creative:100% male (7)
accounts and producers:100% female (3)
which is weird, because as an industry I feel like it’s fairly even.
February 21, 2008 at 1:57 am
why do you think there are fewer women in creative? Are women not aggressive enough to get their ideas heard?
February 21, 2008 at 5:04 pm
there are fewer men on the account side because the pay is lower (junior – mid career anyway), and are still often the “breadwinner” in family situations. lot’s of women I work with (i’m a guy), are married/date men who make much more money than I ever will.
February 21, 2008 at 6:57 pm
Deutsch Creatives =
29 Men
3 Women (only one in an ECD postion, the other 2 are
art directors)
Deutsch Production =
3 Men
13 Women
February 21, 2008 at 7:11 pm
Current agency – 9 creatives, one woman (me)
Previous agency – 24 creatives, 3 women
Agency before that – 12 creatives, one woman (me)