Comments on: Death Of An Ad Man… Again http://agencyspy.wordpress.com/2008/02/08/death-of-an-ad-man-again/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: the duke of dudeness http://agencyspy.wordpress.com/2008/02/08/death-of-an-ad-man-again/#comment-9781 the duke of dudeness Fri, 08 Feb 2008 19:10:45 +0000 http://agencyspy.wordpress.com/?p=2253#comment-9781 agreed agreed

]]> By: Peter Kim http://agencyspy.wordpress.com/2008/02/08/death-of-an-ad-man-again/#comment-9775 Peter Kim Fri, 08 Feb 2008 18:06:02 +0000 http://agencyspy.wordpress.com/?p=2253#comment-9775 Hi Agency Spy, Speaking of "slow ad agency digital transition" I've got a related piece that publishes in the next month or so. I can already guess how much you'll love it. Let me know if you want to chat in advance (you've got my email). BTW if you want a copy of the report that the Adweek article was based on, it's available here: http://www.forrester.com/connectedagency - PK Hi Agency Spy,

Speaking of “slow ad agency digital transition” I’ve got a related piece that publishes in the next month or so. I can already guess how much you’ll love it. Let me know if you want to chat in advance (you’ve got my email).

BTW if you want a copy of the report that the Adweek article was based on, it’s available here: http://www.forrester.com/connectedagency

- PK

]]> By: b56 http://agencyspy.wordpress.com/2008/02/08/death-of-an-ad-man-again/#comment-9770 b56 Fri, 08 Feb 2008 17:32:56 +0000 http://agencyspy.wordpress.com/?p=2253#comment-9770 that's true, i've run into that plenty of times. "show me something new and cool and mobil. or, online, community based," and then they do the usual thing. but the first step is to get the ad guys and gals on the right path first. hard to argue that for the most part, agencies still mirror clients, and that's not a good, forward thinking, ahead of the pack place to be.... i'll see ya on twitter, bro that’s true, i’ve run into that plenty of times. “show me something new and cool and mobil. or, online, community based,” and then they do the usual thing. but the first step is to get the ad guys and gals on the right path first. hard to argue that for the most part, agencies still mirror clients, and that’s not a good, forward thinking, ahead of the pack place to be…. i’ll see ya on twitter, bro

]]> By: mdainc http://agencyspy.wordpress.com/2008/02/08/death-of-an-ad-man-again/#comment-9769 mdainc Fri, 08 Feb 2008 17:18:29 +0000 http://agencyspy.wordpress.com/?p=2253#comment-9769 You guys err gals need to lighten up. The message to traditional shops is just like any other message. It has to be delivererd many times and consistantly before it starts to sink in. I can guarentee that beyond lip service it has not yet sunk in. You guys err gals need to lighten up. The message to traditional shops is just like any other message. It has to be delivererd many times and consistantly before it starts to sink in. I can guarentee that beyond lip service it has not yet sunk in.

]]> By: the duke of dudeness http://agencyspy.wordpress.com/2008/02/08/death-of-an-ad-man-again/#comment-9766 the duke of dudeness Fri, 08 Feb 2008 17:11:17 +0000 http://agencyspy.wordpress.com/?p=2253#comment-9766 95% of clients are not prepared to make "the shift" to a more modern way of communicating. The agencies that are in fact adjusting are finding out that the Burger Kings, Doves, Nikes and E*trades of the world are the exceptions. Look at Apple! TV, outdoor, print. That's their media mix. So while this report is nothing new, and has been the party line for ten years now, let's remember that it takes two to tango. But rather than marinate in this sorry state of the industry, those agencies that do understand this are quelty plowing ahead and bringing forward, to the clients they're lucky to have on board this mission, the kinds of media zapping ideas and programs that do reach people in different, more meaningful ways. Oh, and finally. This broad generalization that consumer don't like and trust most marketing messages.... let's not forget this is not just about the media format. It's about the content! Most "traditional" creative is lame! Watered down! Copy tested and client tortured! The good old fashion billboard or radio still knocks it out, every once in a while, when it's GOOD! ORIGINAL! PERSUASIVE! IMAGINATIVE! Man, that's such an old school point of view, huh? Excuse me, I gotta go back and Twitter. 95% of clients are not prepared to make “the shift” to a more modern way of communicating. The agencies that are in fact adjusting are finding out that the Burger Kings, Doves, Nikes and E*trades of the world are the exceptions. Look at Apple! TV, outdoor, print. That’s their media mix. So while this report is nothing new, and has been the party line for ten years now, let’s remember that it takes two to tango. But rather than marinate in this sorry state of the industry, those agencies that do understand this are quelty plowing ahead and bringing forward, to the clients they’re lucky to have on board this mission, the kinds of media zapping ideas and programs that do reach people in different, more meaningful ways. Oh, and finally. This broad generalization that consumer don’t like and trust most marketing messages…. let’s not forget this is not just about the media format. It’s about the content! Most “traditional” creative is lame! Watered down! Copy tested and client tortured! The good old fashion billboard or radio still knocks it out, every once in a while, when it’s GOOD! ORIGINAL! PERSUASIVE! IMAGINATIVE! Man, that’s such an old school point of view, huh? Excuse me, I gotta go back and Twitter.

]]> By: B.A.B.E. http://agencyspy.wordpress.com/2008/02/08/death-of-an-ad-man-again/#comment-9760 B.A.B.E. Fri, 08 Feb 2008 16:07:13 +0000 http://agencyspy.wordpress.com/?p=2253#comment-9760 Seriously, it's like how Men's Health Magazine runs "lose that gut!" on every cover. We get it, either dig deeper or leave it alone. Seriously, it’s like how Men’s Health Magazine runs “lose that gut!” on every cover. We get it, either dig deeper or leave it alone.

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