Comments on: Juan Cabral And His Inspiration For The Cadbury Gorilla http://agencyspy.wordpress.com/2008/02/07/juan-cabral-and-his-inspiration-for-the-cadbury-gorilla/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Willis http://agencyspy.wordpress.com/2008/02/07/juan-cabral-and-his-inspiration-for-the-cadbury-gorilla/#comment-14469 Willis Mon, 23 Jun 2008 10:40:22 +0000 http://agencyspy.wordpress.com/?p=2247#comment-14469 This reminds me that in The hitchhikers guide to the galaxy the origins of our species derived from the detritus of some alien society being dumped on this planet. This dreck consisted of hair dressers and advertising creatives... the spot and it's award and above the comments make me think that Douglas Adams was being too hard on hairdressers. This reminds me that in The hitchhikers guide to the galaxy the origins of our species derived from the detritus of some alien society being dumped on this planet. This dreck consisted of hair dressers and advertising creatives… the spot and it’s award and above the comments make me think that Douglas Adams was being too hard on hairdressers.

]]> By: Vladstone http://agencyspy.wordpress.com/2008/02/07/juan-cabral-and-his-inspiration-for-the-cadbury-gorilla/#comment-9746 Vladstone Fri, 08 Feb 2008 02:42:29 +0000 http://agencyspy.wordpress.com/?p=2247#comment-9746 An effective well executed ad, yes, and we should congratulate them for that, but I agree this isn't super creative if it already existed. Just my 2 cents. An effective well executed ad, yes, and we should congratulate them for that, but I agree this isn’t super creative if it already existed. Just my 2 cents.

]]> By: Farmer http://agencyspy.wordpress.com/2008/02/07/juan-cabral-and-his-inspiration-for-the-cadbury-gorilla/#comment-9744 Farmer Fri, 08 Feb 2008 01:14:24 +0000 http://agencyspy.wordpress.com/?p=2247#comment-9744 I don't know if this is a rip off. The cadbury video, in my opinion, is genius because of the perfect balance of awesome song + slow reveal + WTF factor. Just opening on a gorilla playing drums shows no regard for comedic timing. I guess the correct analogy here is, when I tell a Seinfeld joke it's not funny, but when HE does it, it is. Our business awards, and rewards, execution as much as ideas. I don’t know if this is a rip off. The cadbury video, in my opinion, is genius because of the perfect balance of awesome song + slow reveal + WTF factor. Just opening on a gorilla playing drums shows no regard for comedic timing. I guess the correct analogy here is, when I tell a Seinfeld joke it’s not funny, but when HE does it, it is. Our business awards, and rewards, execution as much as ideas.

]]> By: Mike http://agencyspy.wordpress.com/2008/02/07/juan-cabral-and-his-inspiration-for-the-cadbury-gorilla/#comment-9741 Mike Thu, 07 Feb 2008 22:42:39 +0000 http://agencyspy.wordpress.com/?p=2247#comment-9741 You're right - if he came up with the original idea, then what's the issue? If an original film was someone elses though, then I suppose it's just 'borrowed' or 'appropriation.' (Unless it was for an ad, which is just kind of taking). There's nothing wrong with borrowing from art or other non-ad ideas though - I mean, this is advertising. Again, the only issue I could see is if the original film was someone else's. Then, maybe it's more about finding something cool to recreate for a brand and not really about being super 'creative', or coming up with a creative ideas. Still, that's not really an issue - happens all the time - but could maybe become one only when it got down to 'creative awards' time that are supposed to (yet arguably do) award impressive creativity and orginal thinking. Wasn't there a big stink about "cog" a few years ago too? You’re right – if he came up with the original idea, then what’s the issue?

If an original film was someone elses though, then I suppose it’s just ‘borrowed’ or ‘appropriation.’ (Unless it was for an ad, which is just kind of taking).

There’s nothing wrong with borrowing from art or other non-ad ideas though – I mean, this is advertising. Again, the only issue I could see is if the original film was someone else’s. Then, maybe it’s more about finding something cool to recreate for a brand and not really about being super ‘creative’, or coming up with a creative ideas.

Still, that’s not really an issue – happens all the time – but could maybe become one only when it got down to ‘creative awards’ time that are supposed to (yet arguably do) award impressive creativity and orginal thinking.

Wasn’t there a big stink about “cog” a few years ago too?

]]>