Hump Day + Rhianna
February 6, 2008
Today is one of those slow advertising days. It’s hump day. All is mediocre including Rhianna becoming the spokeswoman for Totes’s umbrellas. Bound to happen, know what we’re sayin;?
Have any news, excitement, something (anything!) interesting you want to share? Please do. We’re falling asleep at our desk writing this silly PDF aftermath report.

February 6, 2008 at 7:58 pm
Not just the spokesmodel, AS, it seems like they’ve launched an entire Rihanna line of umbrellas.
Given how embedded that song is in the national psyche, it seems like a good idea at first glance, though I have no idea what the current realities in the umbrella market are, so who knows.