The Spy Who Loved You

February 5, 2008

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We’ve been tagged before, but normally they come with a slew of questions like “how much bread do you earn?” Or, something totally lame such as, “what’s your favorite color?” We’re not going to waste your time or ours with such silliness. However, we got tagged by the lovely Rob Campbell with a very free-form, Q&A that we thought (in light of us being anonymous) might bring us all closer together. Here’s the rules:

a. Each player starts with eight random facts/habits about themselves.

See our answers after the jump.

b. People who are tagged need to write a post on their own blog [about their eight things] and post these rules.c. At the end of your blog, you need to choose eight people to get tagged and list their names.

Instead of tagging another blogger, we’d like to address a post that went up today over at Marketing Conversation that ponders the differences between social media types and the core of us cloak-and-dagger advertising bloggers.

“But then there’s the folks who have been in advertising a bit longer. They’re not digital dumb and they’re not skeptical of all of what social media people talk about. But they’ve been through a lot and they’ve got great insight and they have their finger on the pulse of how the ad industry is and how it’s changing. They usually understand the mentality of clients better than frustrated social media strategists who often rightfully complain that the traditional marketing types “don’t get it”, but mistakenly view established strategies and venues as being completely ineffective and obsolete.

The thing that is most telling is that many of the traditional types that blog won’t reveal their true identity. They create certain personas in order to be able to write freely. I get the impression that they’re itching to tell it like it is, but don’t want to deal with all the blowback.”

HighJive, Tangerine Toad, Agency Tart, Daily Ad Biz, Where’s My Jetpack, AdBroad, Tribble, et al. What do you think about that statement and MC’s whole theory? Why are you anonymous?

Our answers: 

1. Height: 5′9. Weight: 128 pounds. Age: 29. Shoe size: 10 We coulda been a baller. We coulda been somebody.

2. In our fridge (we just checked) you will find condiments, a pork chop from last night, OJ, Ginger Ale, two sliced pears, lettuce, two tomatoes, half and half, coffee, Beaufort cheese, cookie dough, something that once reassembled pork sausages (must deal with that), a Brita pitcher, eggs, bacon, a very lonely red pepper and a bottle of Stoli.

3. We can play the violin and piano quite well. Hmm… thinking of taking up the cello for the past month or so.

4. The last three books we read were Sophie Calle’sDid You See Me”; Jeffrey Toobin’s “The Nine” and Umberto Eco’s “Turning Back The Clock.” We are currently reading Neil Gaiman and Michael Reeves’ “Interworld.”

5. Three favorite shows currently on TV: The Wire, Friday Night Lights and The Mighty Boosh.

6. Our mother’s Xmas gift is sitting beside us. You see… we mailed it two days after Xmas. Hey! Barnes and Noble didn’t have it in stock! So, we mailed it, but um… we mailed it to the wrong address. It’s 251. We mailed it to 62. How we made such an awful mistake? Zero idea. UPS said they would mail it back to us, but we missed the delivery man three times. We picked it up today at the UPS depot center. It was a nightmare. It totally sucked and our Mom thinks we’re retarded.

7. We kill at Dead or Alive. You can’t beat us. Ain’t gonna happen punk.

8. On Wednesday, we are going to hear George Romero speak at the Museum of the Moving Image in Queens followed by a screening of his film, Diary of the Dead.

14 Responses to “The Spy Who Loved You”

  1. Robert Says:

    Jesus – you responded – I am touched … and a bit saddened … I always thought you had more taste than that!

  2. superspy Says:

    Us? Taste? Are you kidding? We write headlines with the word shit in them.

    AS

  3. dailybiz Says:

    I wish I was a little bit taller, I wish I was a baller…

    Thanks for the call out in your post. I did my best to answer your question as it pertains to my specific situation (I am so selfish).

    What is your take on it?

    http://dailybiz.wordpress.com/2008/02/05/why-am-i-anonymous/

  4. Toad Says:

    While I agree with Daily Biz’s points, I think at its most basic level, it comes down to the fact that “out” bloggers (e.g. Ian Schafer, George Parker, Joseph Jaffe) work for themselves while those of us who remain anonymous work for somebody else.

    I don’t do a whole lot of dissing on my blog and I doubt my current employer would take umbrage at 99% of what’s on there.

    They would, however, likely expect me to promote the company line and speak as the voice of the company. And people who thought that they deserved to be the voice of the company would not be happy about that.

    That said, I’d like to be able to blog under my real name some day. I’m building a brand with The Toad Stool and I’d like to be able to merge it with the “real life” brand I’ve built. Some day.

  5. TheFounder Says:

    I don’t blog under my real name…. that being stated.. it’s not a big secret …

    Last time I blogged under my real name it became a ’shit fest’ on Ad Rants.. so I am going keep doing what I am doing…

  6. superspy Says:

    We’re cloak and dagger for all the reasons Daily Ad Biz so eloquently laid out in his post. Plus, we’re pretty sure our employers would freak out.

    While we have no intention of ever going public, we do admire Toad for working on pulling his identities together. Wishing you the best, TT.

    “I would probably tell you what I think to your face, but I don’t even know you yet. And anyway, it’s not personal. But some people might take it that way.”

    Nice Biz. That’s so true.

    Maybe we should all get together and have a phone based advertising conference. Everyone else is having a conference why shouldn’t we? Ha!

    AS

  7. RT Says:

    “And anyway, it’s not personal. But some people might take it that way.”

    flipping the coin…wonder if you’d take it personally if a anonymous blog ragged on your work as being horrible, or gloated as your employer lost clients and you got laid off and couldn’t pay your mortgage. ya think? yeah, i dig all this stuff but deep down inside, don’t you think anonymous swipes are kind of chickenshit? if you believe what you say, what’s wrong with standing behind it?

  8. Post Monkey Says:

    Anonymous posts = chickenshit??

    you forgot to sign your post WITH YOUR FULL OUT NO CHICKENSHIT NAME R.T.

    Yeah, I’m callin’ you chickenshit. Takes one to know one, eh?

    pm

  9. Jetpacks Says:

    I’ve been in traditional, digital and social. For the longest time, I was anonymous because my gig at the time was becoming an embarrassing cliche of social media bullshit that I wanted nothing to do with. I hope for their failure now that I am away from them (and I really hate them as I owe the IRS $20K thanks to their poor accounting).

    The smoke and mirrors of that organization is what finally tipped me over to the dark side of the anonymous ad blogging world.

    But really, I’m not THAT anonymous. A few links on my blog reveal who I am. I am not a big name – and we are marketers. It’s all about packaging.

  10. Agency Tart Says:

    Hmmm. Not many people like me as it is….

  11. Ad Broad Says:

    Thanks for the tag, Spy. I’ve been mulling over that Marketing Conversations post–as I see you & Daily Biz have been too. (Both more nimble bloggers.) I think the reason I’m anon is–what’s the advantage to outing myself? It’s not like I’m a freelance journalist hoping editors will read and hire me for their next assignment. What ECD hires freelance on the strength of a blog? Plus, I’m used to ghostwriting behind the scenes–ads don’t have bylines. The major deterrent, of course, has been cited above: known bloggers aren’t free to blog the hand that feeds them.

  12. dailybiz Says:

    @ RT: I gotta be honest, I am vain enough to take it personally if someone pans my work. But at the same time, I’ve shopped my book long enough to have had that happen when it really mattered, as opposed to getting panned on the blogosphere, so I don’t know that I would bother me for longer than a minute or two.

    You’re critiqued all the time in this business, good and bad. It’s just the way it is.

    @ AS: I always wanted to have a conference to attend, especially one that was relevant and buzzword free. I’m in.

  13. HighJive Says:

    Not sure what the problem is. My real name is HighJive. Anyone who needs additional details may click here:

    http://multicultclassics.blogspot.com/2007/07/multicultclassics-faq.html


  14. [...] bloggers in her industry are doing it because they may get fired, lose clients, etc. Read our post “The Spy Who Loved You” where a few anonymous bloggers in our industry sound off on their reasons for remaining behind the [...]


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