The Same Thing That Happens Every Super Bowl Has Happened Again
January 31, 2008
We don’t normally read AdAge, but today, it got nasty and caught our eyeballs. Jonah Bloom and his troops rolling in the mud talking about sex? Hot.
One of today’s articles comes with the title, “Not So Nice Beaver!!” It’s about a recently banned Super Bowl ad that features the word beaver, in lieu of vagina. That’s right. We said. VAGINA. We give writer Mike Tunnicliffe props for purposely redacting the name of the company. Check out the behind the scene video above if you have no idea who we’re talking about. Props also go to Register.com’s CEO Larry Kutscher, who is one of the nameless company’s rivals, for this statement:
“[Company name deleted] for the fourth year in a row has run a commercial in the Super Bowl that doesn’t talk about its customers, its services, or what they do. Instead, it has elected to focus on scantily clad women and shock value for the purpose of creating some buzz. We believe businesses are looking for answers, not just flash and sex.”
Okay, seriously? Forget about their stupid ads and the stupid stunt of making something so offensive that it has to be banned. They just have crappy service and their website? It’s a consumer nightmare.
February 1, 2008 at 12:23 am
Jeez. I think [redacted] and the CEO of [redacted] need to re-examine the approach [redacted] obsessively foists upon us each year just to get their [redacted] name in the press even though so many people are sick of [redacted]’s incessant fixation with Candice Michelle and her tiny little [redacted] t-shirt stretched across her fake boobs while Danica Patrick looks on wishing she even had boobs over which to stretch a [redacted] t-shirt so she too, could join in [redacted] Super Bowl fun as much as Candice does…in the name of [redacted]
February 1, 2008 at 3:43 am
Funny, despite numerous Super Bowl spots, I had not the slightest idea what they actually did until I had to register a website a few years back and their name popped up.
Another 15 minutes or so until it hit me *why* I knew the name-of-the-company-that-not-dare-be-mentioned.
February 1, 2008 at 2:32 pm
I love how they get all excited about titties… “it’s avant-garde, it’s upping the ante, it’s breaking limits, it’s …” yeah, right. the director probably cries himself to sleep at night, coddled in dollar bills.
like stale bread. feeds the masses, gets the job done but it’s not exciting. unless of course you’re a fat midwestern hick who doesn’t care what kind of food it is as long as it’s food.
February 3, 2008 at 3:51 pm
Who are these people waiting in anticipation for the next Candace Michelle ad? You know, the one with the WWF lady – the one that you can’t remember what it was for, but it had the wrestling babe in it?