Fun! We Found It!
January 31, 2008
So, that last piece was a bit heavy. Here’s something fun to watch while we sit through yet another lunch meeting. Tell you what – if we were a marketing director, we’d rejigger this kind of fun for our brand’s use. There’s not enough of this stuff going around outside art circles. The use of public spaces + YouTube + dancing (how many dance movies is Hollywood going to pump out?) + community + locality + surprise/fun (enter trend here – think gaming, mobile) and you’ve got yourself winner.
“Cause this is thriller… Thriller night!” Gawd. Love it.
January 31, 2008 at 6:59 pm
Y’know, I wanted to dismiss this as juvenile and self-indulgent, but damned if it didn’t make me grin from ear to ear. Hell, I almost joined the applause when it was over.
Marketing, schmarketing. I just wish more stuff like this happened everywhere, everday, just for the fun of it. How great would that be?
February 3, 2008 at 3:58 pm
Stuff like High School Musical is huge and getting er, huger. I’m surprised more campaigns aren’t full of dancing by now.
Is it because agency creative types don’t like musicals?