Comments on: Breaking: The New Wendy’s Spot From Kirshenbaum Bond

By: Gabi

Gabi — Wed, 19 Mar 2008 19:22:58 +0000

A reminder to those that think this work will be effective: Wendy’s has ALWAYS highlighted freshness and wholesomeness in their campaigns and has continuously lost to McD and BK. Why? Well, just look at the advertising style of these two giants. Some of it might be crap but overall it maintains the brands fresh and urban. Who cares if fast food joints use frozen burgers or fresh ones? We know it’s crap, we know it makes us fat, we just want it to taste good – it’s an indulgence. If I want a nice fillet of fish I go to a restaurant.
I really believed that the red wig was doing a good job of making the boring Wendy’s logo something fun and interactive. It was bringing Wendy’s into the new millennium, now it’s back to 1985. If they are going this rout, just bring the “Where’s the beef ladies back” http://www.youtube.com/watch?v=Ug75diEyiA0
BTW, good fast food ads that are 100% product focused: sonic. Love them.

By: Sandra

Sandra — Thu, 28 Feb 2008 16:59:04 +0000

K&P used to be an interesting creative place. Now it is planning-driven, not creative-driven, and their work sucks. This ad will probably get more people to pop over to Wendy’s and eat some deep fried fish, but when you think about it, that’s kind of a sad thing, isn’t it?

By: Carol

Carol — Thu, 28 Feb 2008 16:56:26 +0000

All fast food is disgusting. I can’t even believe that anyone eats it at all anymore.

By: WTF

WTF — Wed, 06 Feb 2008 15:36:45 +0000

Wendy’s has by far the best fast food. What dipshit think McDs or BK actually tastes better?

Would it be so hard to make a clever/fun/engaging spot that reinforced this salient point?

Ah, what do I know. I work in interactive, so I don’t know shit about TV. Except that in 5 years you will all be out of work, because NO ONE WATCHES TV COMMERCIALS ANYMORE!!!!!!!!

Enjoy retirement.

By: michael

michael — Thu, 31 Jan 2008 17:37:31 +0000

Why is everyone willing to accept that it was the wig ads fault for sales dipping? McD’s and BK both had more new menu items and just as smart advertising. Let’s take a step back and hold the client accountable for their share of driving sales. The change in agency is more a result of the franchises not being held accountable than an advertising agency not doing their job.

Plus these ads are terrible. Wendy’s only calls the fish sandwich “Pacific Fish” on their actual menu, leading people to think it’s some mish mash of w/e is trawled up. And to think that the american public is going to believe that Wendy’s is the only place not freezing their meat is ridiculous. Plus some of those who do believe that statement are going to wonder why everyone else does it an Wendy’s doesn’t. It’s not like every other burger outside of wendy’s is noticeably inferior.

K+B did what they had to do to get the account, and once again the client seems willing to throw vanilla out to the market in hopes of not being blamed for poor marketing. Problem is these ads are just that.

By: adguy

adguy — Thu, 31 Jan 2008 13:32:20 +0000

Sometimes that’s the only way to win a pitch. K+B must be crying all the way to the bank.

By: t

Thu, 31 Jan 2008 04:59:24 +0000

these are pretty boring. and they feel like rough cuts (some poor editing and a VO that feels like a scratch track). are they finished spots? not sure i would even notice these if they came on my TV.

while i wasn’t a huge fan of the red wig stuff, i pretty much always noticed the spots. and the fresh never frozen message always came through loud and clear. i’ve already forgotten what the message was on the kb spots.

By: Dano

Dano — Thu, 31 Jan 2008 01:31:18 +0000

I agree that this is on strategy and will drive sales and thats what matters in the end. Reminds me of a keynote from a top industry executive who says ‘it’s about the art’. Ummm, NO. It’s about results.

let’s tone down our chest thumping agencyish pomposity. It should not be about outdoing the agency down the street. And it should not be about clios, or art for arts sake.

By: pete shotton

pete shotton — Thu, 31 Jan 2008 01:24:30 +0000

this is shit pure and simple. anybody who can rationalize this could rationalize anything–George Bush, Draft/FCB, child labor, dog fighting.

By: drewgan

drewgan — Thu, 31 Jan 2008 00:31:02 +0000

i don’t know how anyone can defend something so poorly done. if you’re going to give up, for fuck’s sake, you can at least execute.