Comments on: Ad Spend Going From TV To Movies? Is That Really The Best Plan? http://agencyspy.wordpress.com/2008/01/28/ad-spend-going-from-tv-to-movies-is-that-really-the-best-plan/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: Todd http://agencyspy.wordpress.com/2008/01/28/ad-spend-going-from-tv-to-movies-is-that-really-the-best-plan/#comment-9416 Todd Tue, 29 Jan 2008 17:07:49 +0000 http://agencyspy.wordpress.com/?p=2132#comment-9416 Actually, I think there has been some flight from TV to online due to the strike. Chrysler, for example, hired an entirely different agency to get more into the online game. The ROI is better and more trackable. Clients have been underspending there for years. Actually, I think there has been some flight from TV to online due to the strike. Chrysler, for example, hired an entirely different agency to get more into the online game. The ROI is better and more trackable. Clients have been underspending there for years.

]]> By: Jeff http://agencyspy.wordpress.com/2008/01/28/ad-spend-going-from-tv-to-movies-is-that-really-the-best-plan/#comment-9392 Jeff Mon, 28 Jan 2008 20:40:12 +0000 http://agencyspy.wordpress.com/?p=2132#comment-9392 Speaking of Ground Zero... I heard they're breaking some new work for ESPN Shorts this week. I only half know this because a friend of mine works there and mentioned something about it. Anyone have any more info on this? There not on AdCritic yet. Speaking of Ground Zero… I heard they’re breaking some new work for ESPN Shorts this week. I only half know this because a friend of mine works there and mentioned something about it.

Anyone have any more info on this? There not on AdCritic yet.

]]> By: Uhhuh http://agencyspy.wordpress.com/2008/01/28/ad-spend-going-from-tv-to-movies-is-that-really-the-best-plan/#comment-9389 Uhhuh Mon, 28 Jan 2008 19:35:26 +0000 http://agencyspy.wordpress.com/?p=2132#comment-9389 In a movie theater? all ads suck, period. Whether the ads are funny or not, I don't want to sit through 'em. If I want to see cool ads, I either watch them on Firebrand.tv on the iON network or go to http://www.firebrand.com (or archaic you tube.) Screw ads on the big screen. If anything, they do a disservice to the brand because consumers resent them and take note. In a movie theater? all ads suck, period. Whether the ads are funny or not, I don’t want to sit through ‘em. If I want to see cool ads, I either watch them on Firebrand.tv on the iON network or go to http://www.firebrand.com (or archaic you tube.) Screw ads on the big screen. If anything, they do a disservice to the brand because consumers resent them and take note.

]]> By: required_name http://agencyspy.wordpress.com/2008/01/28/ad-spend-going-from-tv-to-movies-is-that-really-the-best-plan/#comment-9388 required_name Mon, 28 Jan 2008 19:19:57 +0000 http://agencyspy.wordpress.com/?p=2132#comment-9388 steve l: nobody likes seeing crap commercials. that doesn't change between cinemas and tv, where you pay for access as well. the benefit of movie screens is (a) that you are not bound to thirty seconds (b) that you have gigantic screen to work with and (c) that the audience is captive. people don't really go anywhere because they don't want to give up their seats. there are examples of genuinly great ads run in movie theaters around. I am thinking of the old LA Times (.com) "gopher hole" fake-newscast that ground zero did in ... well, this must have been 2000 or 2001, I can't find it on youtube, or the very recent "newsbreaker" game out of SS+K, which superspy I think did link to. http://youtube.com/watch?v=y6izXII54Qc but yes, yes, yes. crappy car ads in theaters suck. as they do on tv. steve l: nobody likes seeing crap commercials. that doesn’t change between cinemas and tv, where you pay for access as well.

the benefit of movie screens is (a) that you are not bound to thirty seconds (b) that you have gigantic screen to work with and (c) that the audience is captive. people don’t really go anywhere because they don’t want to give up their seats.

there are examples of genuinly great ads run in movie theaters around. I am thinking of the old LA Times (.com) “gopher hole” fake-newscast that ground zero did in … well, this must have been 2000 or 2001, I can’t find it on youtube, or the very recent “newsbreaker” game out of SS+K, which superspy I think did link to.

http://youtube.com/watch?v=y6izXII54Qc

but yes, yes, yes. crappy car ads in theaters suck. as they do on tv.

]]> By: Ian Schafer http://agencyspy.wordpress.com/2008/01/28/ad-spend-going-from-tv-to-movies-is-that-really-the-best-plan/#comment-9385 Ian Schafer Mon, 28 Jan 2008 17:46:00 +0000 http://agencyspy.wordpress.com/?p=2132#comment-9385 Old people giving old people money. Pretty soon, they are going to run out of old people. No offense, dad. Old people giving old people money. Pretty soon, they are going to run out of old people. No offense, dad.

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