Sir Martin Sorrell Blogs

January 24, 2008

For the past twenty minutes, we’ve been captivated by Sir Martin Sorrell’s blog for the Telegraph. Our crack reporter, Martin, is on site in Davos offering you insights and wisdom via a RSS feed.

On the US recession Martin says: “The cut will be helpful to sentiment, but increased liquidity is the key.”

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Commenting on the lack of American CEOs in Davos, Martin muses: “Looking at the prospective attendance list, many American CEOs seem to be absent, as it’s in the middle of their reporting season – and the middle of a financial crisis.”

Old boy must be getting a bit daft. He continues by saying: “Regarding the breaking news of the Fed’s emergency rate cut, I must be helpful to sentiment, but increased liquidity is the key. Cutting rates won’t do the job.”

Okay, no more poking fun. It’s great to see Martin out there in the new media eye, making comments and opening himself up to some, too. Two cheers to Martin. We’ll be watching his blog carefully. Perhaps he’ll spill the secret of his success.

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