Applause: Big F*****g Deal Pizzas From Crispin Porter
January 24, 2008
One of the many boys who live in our brownstone just came bounding downstairs to ask if we wanted to order pizza. Sure. He insisted that we use Domino’s Big Fantastic Deal pizza builder. We never, ever eat Domino’s in this house. We’re the kind of people who like to support the locals, you know?
So, off we go to the Domino’s site and we gotta say, this is one of the best uses of consumer engagement and web based technology we’ve seen in a long time. Way to go Domino’s and way to go Crispin Porter. After building the EXACT pizza we wanted, we ordered it online. Simple sickness. Using technology to make the consumers life easier? Who would of thunk it? There’s some sort of contest too, but neither of us cared. We were just giddy with the level of personalization Domino’s just handed us, as well as the high level of customer service (it’s gonna be here in 30 minutes or else). What else could you ask for?
Bravo.
January 24, 2008 at 3:02 am
Righteous.
January 24, 2008 at 4:34 am
in the end, you’re still eating that cardboard slop. BFD indeed.
January 24, 2008 at 11:32 am
[...] Wenn das Ganze dazu noch so smart umgesetzt wird, wie der Domino´s Pizza Builder, dann macht das Bestellen richtig Spaß. Schließlich wird das spielerische Pizza-Belegen noch um ein Gewinnspiel erweitert, was bei [...]
January 24, 2008 at 2:31 pm
The online component of the Domino’s campaign may be cool, but the TV commercials are anything but. The strategy is puzzling (why remind people how long they are going to have to wait for their pizza?) and the execution is lame.
And what’s the big deal about getting a pizza in 30 minutes or less these days? You can get the same “high level of customer service” from Papa John’s, Pizza Hut, etc.
January 24, 2008 at 2:50 pm
WTF! Forget that there’s an idea behind BFD. The promo name is good enough for me.
January 24, 2008 at 3:03 pm
Yeah, you forgot to mention how the pizza tastes. Most of the crap in this world is convenient.
January 24, 2008 at 3:06 pm
But I gotta admit, it is a pretty fucking cool utility
January 24, 2008 at 3:34 pm
eh – it’s cute but nothing really new in terms of engagement…
the pizza is crap and people who actually like to eat it are too lazy to order real pizza so why would they make a virtual crappy one?
January 24, 2008 at 3:47 pm
Great idea but my only issue with Dominos – aside from the fact that where I am, the local pizza places offer a much better product – is that it’s Headquarters is run by right-wing, anti-choice, bible thumping management who, for those reasons, I’d prefer not to support….
January 24, 2008 at 5:53 pm
The application is cool. No doubt. But their first TV out of the gate? Not so much.
January 24, 2008 at 10:50 pm
Sexy…
At the end of the day it still tastes like dog shit and ketchup on reheated cardboard… And you live in fucking NEW YORK… There are great pizza places on every corner… You should tell that boy who lives in your brownstone to get off his arse and walk a block to get a pizza that tastes like a fucking pizza… Shit, do I have to tell you everything?
LoveYa/George
January 24, 2008 at 10:51 pm
Hey… And where the fuck have you been for EIGHT days?
LoveYa/George
January 25, 2008 at 6:24 am
I honestly thought that said ‘BFD Boulder.’
March 3, 2008 at 3:16 am
And how is this amazing app quicker than picking up the phone?