Goodby F***S Up Hyundai’s Big Day
January 23, 2008
Goodby, Silverstein was named agency of the year by Adweek and Adage! Bravo! Bravo ol’ boys! Bra…. Hey, wait a second.
Did you see all the articles about Hyundai trying to back out of the Super Bowl? The auto maker announced in October that it would be spending $5.4 million dollars on February 3rd when the Packers (freudian slip: we are enormous Packers fans) Patriots take on the Giants. Recently, they tried to pull out of their commitment to Fox TV. When the shit hit the press, which supposedly the network leaked to keep the car maker in check, Hyundai decided to keep its commitment. The question one must ask oneself is, “why?”
Adage reported that, “Hyundai said the weakening economy was giving it the jitters about using millions of dollars to buy Super Bowl ads.” Um, nice try, but that smells like an awful lot of bullshit, no?
WE HEAR THAT… the agency screw-up of 2008 created spots, which tested so poorly, Hyundai didn’t want to run them. The company tried to pull the ads because of those dismal numbers in an attempt to yes, not waste $4.3M. The Super Bowl is forever. You can’t just run anything. It’s got be good. No exceptions.
WE ALSO HEAR THAT… Goodby may be fired off sooner than their public relations time is going to be firing off an email to us. Sweet. Bring it.
OUR GUESS IS THAT… in three months to a year and a half, Omnicom will swoop in and get Hyundai to move to another one of their shops. The press release will be that Hyundai needs a bigger agency to handle it’s business. Bollocks! Consider that the tiny Irvine-based David and Goliath run the $270M Kia account.
You new business guys don’t need to thank us just yet. Get in there. Make some calls. See if you can steal Hyundai out from beneath the high-in-the-sky noses of the boys of Goodby. When you do, just give us the scoop first, yeah?
By the way, if AdAge names Goodby agency of the year in 2008, we ‘re going right over to their office with a big bag of bullshit just for Jonah Bloom. Trust.
January 23, 2008 at 2:59 pm
sorry to be a nit-picker….it’s the “Patriots”, not Packers, against the Giants.
January 23, 2008 at 3:24 pm
umm…patriots vs. giants?
January 23, 2008 at 3:41 pm
[...] fires goodby, hyundai pulls super bowl commercial, hyundai super bowl commerical Agency Spy is reporting that the buzz around the water cooler is that Goodby is up to its knees in it on the Hyundai [...]
January 25, 2008 at 12:46 am
I work at Goodby, not on Hyundai though. They never shot ads that were tested or anything of the like. They’re still in the middle of making the super bowl ads.
B.S. sources. Had to chime in on that one.
March 6, 2008 at 7:54 pm
Sprint is also tanking. That brand is like the Titanic. And not even Goodby’s ads with mediocre art direction will save the brand. 12 months at best.
March 27, 2008 at 1:34 am
[...] Hyundai Motor Company’s dealers don’t want Goodby as their agency. They feel the advertising currently being done doesn’t properly connect with their [...]
March 27, 2008 at 1:32 pm
[...] we start seeing the comments on the Agency Spy site: “Oh hey, here’s a POS TV campaign where we’re gonna have your car [...]
April 2, 2008 at 5:48 pm
[...] for them in all their regional markets. Hyundai has been having some issues with Goodby since the disastrous Superbowl campaign and their were rumours that they were returning to the comfortable bosom of The Richards Group here [...]