Hill Holliday – The Comeback Kid
January 22, 2008
AdAge choose Tribal DDB as their global agency of the year. The rest of their roster shook out like this: Goodby took agency of the year. Richard Edelman is agency executive of the year [Editor's Note: what did we say about PR firms? Told ya so]. Multicultural agency of the year went to Groupo Gallegos and the comeback agency of the year was Hill, Holiday.
AdAge gives HH credit for being able to withstand the departure of Jack Connors on 2006, as well as some serious account wins including P&G, Bank of America, Chili’s and Verizon Wireless. They had few loses mainly due to conflicts including Smith Barney and a strong management team who they name as Mike Sheehan; Kevin Moehlenkamp, exec VP-chief creative officer; Baba Shetty, exec VP-media and interactive; Karen Kaplan, president; Lesley Bielby, exec VP-strategy; and a new addition, Senior VP-Branded Entertainment John Dukakis. Yes, yes… Mike Dukakis kid.
Nice work AdAge. We totally think HH deserved the honor. The video above is about a year old, but shows the lighter side of the agency. Enjoy.
As an end piece, the lost of agencies included those, which the publication deemed “A” class. Those include: Crispin + Porter, Martin Agency, Anomaly, Saatchi & Saatchi, AKQA, Edelman, Vidal Partnership, W+K and Starcom. Hmm… Saatchi? Oh right. They make a great case for SS for poaching top talent in 2007 and snagging Wendy’s from McCann without a review. Read it all here.
January 22, 2008 at 7:34 pm
It was Wendys’ decision to find a new agency based on fit, not pitch work. Saatchi didn’t do anything special to achieve that. Nor have they done anythiing special with Wendys.