Da Frog’s Gets Made In Japan
January 22, 2008
OMG. An electric light shoe! Why didn’t we think of that? We have much respect for Dutch designers Freedon of Creation who created the giant, illuminated shoe containing a miniature city for Japanese footwear brand Onitsuka Tiger. Come on… it has a mini city in it! A virtual mobile world on your feet.
The shoe brand hired StrawberryFrog Amsterdam to create the ‘Electric Tiger Land’ campaign for 2008, which pushes Onitsuka Tiger’s message: ‘Made of Japan.’ Below, see the making of video for their first spot. Watch the finished product here. Give it a second and the spot will begin to play in the header space. See more collateral from the print and real world campaign elements here.
Meanwhile, the shop has also been working on a project work for Morgan Stanley, an Ogilvy & Mather client. AdWeak is reporting that “the yearlong assignment, which began earlier this month, involves print and interactive. Morgan Stanley has bought the rights to the bottom right-hand space of The Wall Street Journal every Wednesday until the end of the year.”
“We have a variety of needs,” said Michael Gallery, executive director, firm-wide marketing, Morgan Stanley, New York. “We have a single campaign that we adjust when needed. Ogilvy continues to be our lead agency.” Get the details here.
January 23, 2008 at 8:55 am
You miss out that the spot is directed and produced by B-Reel, http://www.b-reel.com and that the behind the scene video is about the creation of the shoe. It has nothing to do with the production of the spot which is entirely CG.