BBDO And Prometheus Pick Up REI

BBDO and Prometheus Media Services (both Omnicom shops) have beaten Seattle-based independent Copacino + Fujikado for the outdoor retail brand Recreational Equipment Inc. Creative from the two shops will appear in REI’s spring campaign.

Rob Cherof, EVP and CMO at BBDO Atlanta, said that: “There are a lot of real outdoor en­thusiasts in our office who were already members of the REIco-op, so we knew the brand well and were able to think about how they might approach adver­tising.” 

The video above features some of those “outdoor enthusiasts” from BBDO Atlanta in a visual that plays (played?) as clients as exit the elevator and enter their office suite.

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