Mediaedge:cia Is A Fighter
January 15, 2008
Mediaedge:CIA is number one in competitiveness in the media shop according to the Compitches Report. Mediaedge:cia received 365 points with MediaCom coming in at 356 points. Both are WPP shops. Overall, WPP was the most successful of all the majors. Maxus was second and ZenithOptimedia was third. The total breakdown is below.
Mediaedge:cia was heralded as Asia Pacific’s Media Agency of the Year at the Haymarket’s Media Awards in Hong Kong where they just landed the $250m Sony business. MEC Interaction has helped parent Mediaedge:cia win new business, as well. By the way, OMMA named MEC interactive agency of the year.
1 – Mediaedge:cia: 365 points
2 – MediaCom: 356 points
3 – ZenithOptimedia: 341 points
4 – OMD: 302 points
5 – MPG: 302 points
6 – Havas Media: 283 points
7 – Starcom MediaVest: 282 points
8 – Carat: 277 points
9 – Universal McCann: 275 points
10 – Initiative: 252 points
11 – MindShare: 245 points
12 – Vizeum: 196 points
13 – PHD: 180 points
14 – Maxus: 146 points
15 – Arena: 35 points
