McCann Just May Lose IHOP
December 7, 2007
AdWeek is reporting that three agencies made final presentations this week in IHOP’s review. Pitches came from McCann Erickson, VitroRobertson in San Diego and independent Tactic of Santa Monica. McCann is the incumbent. And here’s the fun part – Richard Mahan, the former McCann ECD who worked on the IHOP campaigns, is heading up Tactic.
Ok. Who wants to make the odds on this one? We’re going to go with the underdog and say Tactic takes the estimated $80M account home. Long shot, but we’ll go on record saying that it isn’t going to McCann. No way.
December 7, 2007 at 4:37 pm
Spelling correction:
Dick Mahan
December 7, 2007 at 8:51 pm
It would serve McCann right, after they fired Richard. Karma can bea bitch. How soon before they lose Nestle? Then what’s left. . .Zicam?
December 7, 2007 at 8:52 pm
It would serve McCann right, after they fired Richard. Karma can be a bitch. How soon before they lose Nestle? Then what’s left. . .Zicam?
December 8, 2007 at 7:48 am
Depending on the pitch idea, smart money could be on Vitro… IHOP client team came from Baskin-Robbins whose business was at Vitro for around five years.
December 8, 2007 at 3:41 pm
Serves McCann right for firing Richard. Karma can be a bitch. I wonder how long before McCann LA loses Nestle. . .and then what will they be left with? Zicam
December 8, 2007 at 5:55 pm
does it matter where they go?! i doubt ihop wants breakthrough anything. they want southern belles having orgasms over pancakes (note: most recent ad). sadly here agency makes no difference. client edicts rule.
December 12, 2007 at 3:55 pm
Wow – so incredibly insightful. Given that the retention rate of incumbent pitch efforts is around 15%. McCann is reeling from the loss. Our $1.2 billion dollar base is destroyed now.
December 15, 2007 at 3:56 pm
Just keep telling yourself that, snowie. Account losses mean nothing. Especially when they come in groups – Lunestra, IHOP and now Intel (your head is in the sand if you think a review isn’t in the works…just ask other agency new business types who are getting word of it).
Add the fact IPG stock is tumbling to ever-new lows, and the writing’s on the wall: every one of you are a target for overhead-reducing, belt-tightening, sell-off-in-the-making activity.
ps…I’m sure McCann management will enjoy it when the IHOP clients are forwarded your message that, “We could give a crap about losing that account”.