Comments on: WPP Is Talking Heresy, Snags Dell http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/ lurking around the watercooler Wed, 08 Oct 2008 18:15:56 +0000 http://wordpress.com/ hourly 1 By: bobestes http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-11035 bobestes Sun, 09 Mar 2008 15:04:46 +0000 http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-11035 wow. Sounds comically stupid. Competition breeds quality. Totally sounds like the type of thing Dell would do. And, as far as attracting the "best and brightest", who's going to want to go work on Dell 24/7? No thanks. Maybe, MAYBE it would make sense to go there, double your salary for three years, then wait to get laid off as Dell will invariably go back to using more than one agency in 3 years. wow. Sounds comically stupid. Competition breeds quality. Totally sounds like the type of thing Dell would do.

And, as far as attracting the “best and brightest”, who’s going to want to go work on Dell 24/7? No thanks.

Maybe, MAYBE it would make sense to go there, double your salary for three years, then wait to get laid off as Dell will invariably go back to using more than one agency in 3 years.

]]> By: Bob Pearson http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-7307 Bob Pearson Tue, 04 Dec 2007 01:28:48 +0000 http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-7307 Our goal is to create one organization with one P&L that can focus 100% of its time on our customers. We hear from 5 million people per day, so we want to be able to listen and deliver on what we are hearing as close to real time as possible. Forming Da Vinci, our working name for this agency, is a great step towards doing more for our customers. At the end of the day, this is all that matters..... All the best, Bob Pearson, Dell Our goal is to create one organization with one P&L that can focus 100% of its time on our customers. We hear from 5 million people per day, so we want to be able to listen and deliver on what we are hearing as close to real time as possible. Forming Da Vinci, our working name for this agency, is a great step towards doing more for our customers. At the end of the day, this is all that matters…..

All the best, Bob Pearson, Dell

]]> By: superspy http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-7264 superspy Mon, 03 Dec 2007 17:38:51 +0000 http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-7264 Ah, but we disagree. Dell needs an entire team to help them with the transition to selling retail, as well as giving them a firm brand identity. Dell has been asleep at the wheel so long, that the only way for them to get it back together is with such a move. Dell is the number one seller of PCs to college kids, but after that...Introductions is a good place to start (they need them badly), since Dell has little to nothing right now. Meanwhile, we were saying we were impressed with WPP considering that they are really trying to get themselves positioned for a whole new ad game. AS Ah, but we disagree. Dell needs an entire team to help them with the transition to selling retail, as well as giving them a firm brand identity. Dell has been asleep at the wheel so long, that the only way for them to get it back together is with such a move.

Dell is the number one seller of PCs to college kids, but after that…Introductions is a good place to start (they need them badly), since Dell has little to nothing right now.

Meanwhile, we were saying we were impressed with WPP considering that they are really trying to get themselves positioned for a whole new ad game.

AS

]]> By: dailybiz http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-7263 dailybiz Mon, 03 Dec 2007 17:32:52 +0000 http://agencyspy.wordpress.com/2007/12/03/wpp-is-talking-heresy-snags-dell/#comment-7263 I guess it's impressive that Dell was able to get WPP to create an ad agency just for them...but all that means is that they have an ad agency working to sell their products. Sort of like HP and Toshiba do. And considering that Dell's agency team is going to be making introductions while the other agencies are making ads, I don't think that this is a good move. http://dailybiz.wordpress.com/2007/12/02/wpp-starts-new-agency-just-for-dell/ I guess it’s impressive that Dell was able to get WPP to create an ad agency just for them…but all that means is that they have an ad agency working to sell their products.

Sort of like HP and Toshiba do.

And considering that Dell’s agency team is going to be making introductions while the other agencies are making ads, I don’t think that this is a good move.

http://dailybiz.wordpress.com/2007/12/02/wpp-starts-new-agency-just-for-dell/

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