Tor Myhren + Grey Sing The Blues
December 3, 2007
Grey is so weird. We wish we could sneak behind their closed doors and spend a day sniffing around their office. Lord knows what we’d find. The video above was sent to us via a lovely tipster and features singing Executive Vice President, Chief Creative Officer Tor Myhren as he prepares to move his office to the 2nd floor.
Here’s our favorite lines:
“Since I’ve been here I’ve been working on Tampon ads and Herpes ads if I choose.”
“I could of moved us to 35, but some weird dude in G2 said no.”
Also, “I went to Steve Hardwick and guess what he told me, guess what he told me… he said, girl, you better build a good department and you better make it quick. But, he’s a dick.”
December 4, 2007 at 3:19 pm
[...] viral video The creative department at Grey (they have a creative department?) apparently has to move from their swanky digs at the top of the Death Star down to the second floor. Chief Creative Officer Tor Myrhen is not all that happy about [...]
December 5, 2007 at 2:44 am
Yawn. I didn’t even know grey still existed.
December 5, 2007 at 10:30 pm
This guy bothers me. Good luck to the Grey “creative” department.
December 6, 2007 at 4:29 am
sinead owes you, tor.
December 10, 2007 at 4:49 pm
He is a tampon.
December 16, 2007 at 2:36 am
From the man who literally decimated Leo Burnett Detroit – he arrives, six months transpire and BAM, they lose Cadillac.
Pontiac – train wreck of crap punctuated by Matt Dillon’s psuedo tough voice.
To this day LB is in the midst of a legal battle over injured talent during one of his crap spots.
Now he’s at Grey through the miracle of God only knows what. AND he’s singing some dopey song about moving people to the 2nd floor, making a mockery of employees and the place itself.
Way to go pal.
Good luck Grey.
January 16, 2008 at 6:56 pm
Are you kidding me? This is hilarious. I worked with Tor at Chiat in LA and he’s genius.
January 31, 2008 at 9:39 pm
[...] lost Aquas and haven’t got anything new in a long time.” Well, at least they still have Tor. Posted by superspy Filed in Wieden & [...]
February 7, 2008 at 2:39 am
Leave it to a musty dump like Grey to grab this douche-dude in their vain attempt to up the cool-hip-irony factor. So, they give him a ticket out of palooka-ville, Detroit and hope to reinvent themselves in the reflection of his sheeny-shiny dome. The touted e-trade spots on the superbowl, as wildly derivative as they were (see Will Farrell’s Pay The Rent video), supplied some irrelevant bellylaughs. Just what the strategy ordered for all those poor, day-trading slobs gambling their money away. When will these client/agency suckers realize the ONLY thing being promoted is Tor, the Wonder Bore.
February 15, 2008 at 3:53 am
McCANNY….
As in, McCan’t WorldPoop, the original, and still undisputed Death Star agency? What’s in your wallet? Can ya hear me now? (LOL)
Tor and his crew are tearing it up.
A lot of gutsy, hard moves goin on in Grey, give those brothas and sistas some props and support. If they can freshen out the mustyness, then the ad world truly has hope.
February 20, 2008 at 10:15 pm
Tor is a genius. Leave it bitter hacks to blame one person for the demise of a brand, when everyone knows…or at least those who have been in advertising longer than 1 year…clients do shit no one understands.
Tor’s Infiniti work is the best the brand has ever created.
His Pontiac work was breakthrough in launching products no one cared about. He made them cool. They have since stopped doing any TV, but that’s after he left.
Caddy…doesn’t know what it wants to be and no amount of magic or creative brainpower is going to give it a creative direction if it doesn’t want one. It’s ripping Jag right now and no one is crying B.S. over the shitty work.
Grey is a boring shop. Tor is not a boring creative. There are a lot more politics behind how Grey got to where it is that have nothing to do with the new ECD. Blame the old one for leaving the shop without a voice. He’s the guy who gutted the culture.
It’s a client service mega shop trying to become a creative agency.
I guess anything short of turning water to wine is a failure to some, but glory to the guy who can eek out great ideas surrounded people who only care about bottom lines.
Give’m hell Tor.
February 23, 2008 at 4:23 pm
absolutely. give ‘em hell tor.
(that’s china).
February 24, 2008 at 10:15 pm
Jesus this is scary. genius? i think not. WHatever you can say about ol Tor, he is piloting the death star and it is a frightening dull place. I hear Jonathan Cranin, who got booted from McVann, is snooping around. Now if he hires him then he really is a fool.
March 18, 2008 at 1:27 am
dear dudeness – i left mccan’t long ago and shall not lift a finger (except perhaps the middle one) to EVER defend it. so, no need to flog me in THAT regard. grey is a hole too, for sure. but, there seems a capriciousness to the “new wind” eminating from its musty halls.
i mean funny irony soley for it’s own sake is neither funny or ironic. knowing when and where and how to employ such (oft-oft-used) devices represents the bulk of the challenge as well as understanding your category, target, and motivations. just throwing it about, hoping it sticks to the wall, is just that. so far, imop – bad throws.
April 2, 2008 at 8:06 pm
fuckem if the cant see the brilliance of self parody
April 3, 2008 at 8:59 pm
yeah- the e-trade campaign… genius, fresh, new. the next round will undoubtedly have a caveman at the computer… as in “so easy, even a ______ can do it.” hmmm… so easy to steal ideas, even tor can do it.