Take A Look At Peter Rojas
December 3, 2007
We told you forever ago to get do a media buy with new site RCRD LBL. Hope you listened as the site is blowing up. Check out the video above from PSFK of Peter Rojas, CEO of RCRD LBL as he talks about the innovation the site is bringing to the music business.
Maurice Lévy, Chairman and CEO, Publicis Groupe, recently spoke to the Guardian about the future of advertising online and the need for creativity like Rojas’.
“Five years is an eternity in technology, but from our vantage point a few things are clear about what the internet and internet advertising will look like in 2012. One, virtually all media will be digital, and digital will enable almost all kinds of advertising. Two, online advertising will depend more than ever on the one element which has always been at the heart of impactful advertising, both analogue and digital: creativity. The explosion of media channels means this is a glorious time to think and act creatively. In art history terms, we are at the dawn of the Renaissance after the Dark Ages.”
